Marketing and Social Media

Marketing & Social Media Team

1. Marketing & Communications Coordinator

Role Purpose: Oversees and aligns Girls Ment To Be’s messaging across all platforms, ensuring consistency and mission focus.

Key Responsibilities:

• Coordinate newsletters, press releases, and email campaigns.
• Develop talking points, flyers, and outreach materials.
• Work with program staff to promote events and initiatives.
• Review posts and materials for branding, tone, and alignment with the mission.
• Track analytics and provide monthly updates to leadership.

Creative Media Volunteer (Content Creator)

Role Purpose: The Creative Media Volunteer will bring our story to life through eye-catching visuals, videos, and branded content. This role focuses on creative production and maintaining consistent branding.

Key Responsibilities:

• Design Canva graphics, event flyers, and branded templates.
• Create short-form videos (reels, TikToks, stories) for engagement.
• Capture and edit photos/videos from events to showcase impact.
• Support visual branding for campaigns (fundraisers, donor spotlights, etc.).
• Maintain an organized library of creative assets.

Social Media Coordinator

Role Purpose: Manages GMTB’s social platforms to grow awareness, recruit volunteers, and engage the community.

Key Responsibilities:

• Post regular updates on Instagram, Facebook, and LinkedIn.
• Monitor engagement and respond to comments/messages.
• Track analytics (likes, shares, reach) to measure impact.
• Coordinate social media campaigns around events and themes.
• Collaborate with Creative Media Volunteer for visuals.

Qualifications (applies to all team members)

• Passion for social media, marketing, and youth mentorship.
• Strong communication and creative writing skills.
• Experience in social media management, graphic design, or digital marketing.
• Proficiency in Canva, Microsoft Outlook, and scheduling tools (Hootsuite, Later, or Meta Business Suite).
• Ability to work independently and meet deadlines.

Time Commitment

• Approximately 6–10 hours per week.
• Flexibility to attend events occasionally for content creation.
• Additional time may be needed during major campaigns.

Benefits

• Hands-on experience in social media marketing, communications, and branding.
• Build your portfolio with nonprofit marketing work.
• Community service hours and professional recognition.
• The opportunity to make a direct impact by inspiring and empowering girls ages 7–17.