Prasad Consulting & Research

Prasad Consulting & Research (PCR) enables nonprofit organizations to maximize their income by raising major and capital gifts. The firm has counseled more than 100 charities throughout the country and around the world, with operating budgets ranging from $50,000 to $2.5 billion.

Our services include strategic research and fundraising consulting, audits of research departments and development offices, and staff and board training.

PCR is a pioneer in helping organizations craft major donor strategies for individuals and groups with differing cultural values and sensitivities. Projects have included campaigns targeted specifically to African-American, Chinese, Dutch-American, Hispanic, Scandinavian, South Asian, Sephardic, gay and lesbian, elderly, and female populations.