Green Standard Trust

The systemic models humanity has created cannot, alone, solve the three core global challenges of nature destruction, global warming and poverty reduction. Governments tend to focus on short-term problems, traditional business models maximise ROI which has decimated our natural world and philanthropy doesn’t scale. If these models worked they would have worked.

We have created something different.

Whatever we define as currency, people will seek to make more of - so let us define protected land as currency and make more of that. After all, the best investment on Earth is earth.

The Green Standard Trust is a community-governed land trust where nature is the beneficiary of that land, meaning land must be used to restore and conserve nature. The value of this land backs our currency, the Green Standard Token, which is Earth’s first currency backed by protected land.

We have created a new system that addresses the root-causes of global warming, nature destruction and climate poverty. Namely the systemic deficiencies inherent within government, charity and business.

A new type of land trust that can scale at a planetary level, a hybrid model combining the energy of capitalism with the reward of philanthropy. This new system aligns the primary incentive drivers in society with protecting our planet and reducing poverty. The Green Standard Token (GST) is Earth’s first currency backed by protected land. If protected land is what backs money, logic dictates that people will strive to make as much of it as possible.