Assistant Manager of Development and Marketing

Description

The Marketing and Development Assistant Manager supports Pitney Meadows Community Farm's marketing efforts and fundraising initiatives, playing a central role in raising awareness of the organization, attracting new supporters, and maintaining relationships with existing donors, members, and stakeholders. This role owns the organization's donor CRM (Little Green Light) and serves as the primary point of contact for constituent data, while also leading digital communications and content creation. Success in this role requires strong organizational, communication, and project management skills, along with the ability to manage multiple concurrent priorities across development and marketing functions.

This full-time role reports to the Fund Development Director. This position also works directly with other staff and is an integral part of the Pitney Meadows team. The position is located on the farm during the in-season and remote off-season.

Development & Donor Database Management

• Own and maintain the organization's donor CRM (Little Green Light), tracking gifts, pledges, restricted contributions, online donations, volunteer activity, corporate sponsorships, program/event attendance, site use, inquiries, and fundraising relationships.
• Process and track incoming donations and grants; generate fundraising and donor reports and extract detailed constituent mailing lists as requested.
• Draft donor acknowledgment letters.
• Support fundraising and donor engagement efforts by maintaining and providing data, managing mailings, and supporting the creation of updates, solicitations, and invitations.

Marketing, Brand & Content

• Design and distribute print and digital assets, including annual reports, posters, flyers, brochures, signage, maps, merchandise, and event promotional materials.
• Maintain and update brand guidelines, digital templates, and style standards; refresh printed collateral and merchandise annually.
• Manage production and promotion of video content.
• Create diverse mission-driven storytelling content highlighting CSA, Farm Stand, Community Gardens, Food Sovereignty, volunteering, and other program areas.

Digital Platforms & Analytics

• Manage the Pitney Meadows website, ensuring accurate, engaging, and accessible content (WordPress).
• Develop social media strategy, maintaining a consistent presence of at least four posts per week and producing seasonal campaigns to elevate programs and initiatives, including fundraising.
• Produce and distribute monthly organizational newsletter. Support team members with program-area newsletters, including monthly general newsletters, Community Gardens monthly updates, and weekly in-season CSA newsletters.
• Develop and manage analytics and tracking systems to inform strategy and demonstrate impact.

Qualifications:

• Strong organizational, written, and verbal communication skills.
• Experience managing a CRM or database system; Little Green Light experience a plus.
• Proficiency with WordPress, social media platforms, and design tools (e.g., Canva, Adobe Creative Suite).
• Experience with email marketing/newsletter platforms.
• Ability to manage multiple projects and deadlines independently in a small nonprofit environment.
• Comfort working both at a desk and occasionally on-site at farm events and outreach activities.
• Passion for Pitney Meadows Community Farm's mission and programs.
• Understanding and interest in the mission of Pitney Meadows Community Farm and willingness to share that with visitors to the farm.

Benefits:

At Pitney Meadows Community Farm, we value the well-being and engagement of our team members. As part of our commitment to supporting a healthy and thriving workforce, we offer a comprehensive benefits package that includes:

Health and well-being:

• Access to individual health, dental, and vision coverage at a reduced rate, ensuring that our team members have the support they need to maintain their well-being.
• Access to the Adirondack Employee Assistance Program.

Seasonal and Farm:

• Enjoy the harvest of your hard work with a complimentary summer CSA share.
• Embrace the spirit of community and camaraderie by participating in farm events at no cost on your time-off. Whether it's educational workshops, community gatherings, or seasonal celebrations, we encourage our team members to be an integral part of the farm's vibrant activities.
• 25% discount at our Farm Stand.

Flexible Work Environment:

• Recognizing the importance of work-life balance, we offer a flexible work environment that accommodates the needs of our team members.