Oregon Marketing & Communications Manager

THE ROLE

Your role stands at the intersection of communications and the fight to change the odds for historically underserved children and families. As a key member of Stand’s Oregon team at a moment of tremendous need and opportunity, you will deepen our impact by working closely with the Oregon Executive Director, the Oregon team, and the Senior Director of Strategy to execute marketing & communications strategies and create high-quality content and programs to reach our target audiences.

Through your dedication and passionate approach to the role, you get the opportunity to work with colleagues who are bold and strategic and take responsibility for achieving substantial progress toward our mission every year.

This is a hybrid position that requires at least 2 days/week in-office.

THE ORGANIZATION

Stand for Children is a unique catalyst for educational success and social progress, to create a brighter future for us all.

RESPONSIBILITIES:

Content Creator / Storyteller (60%) - Help identify and create compelling, persuasive, relevant, and accurate communications content through people-oriented, compelling storytelling that will increase stakeholder and target audience size and engagement.

• Produce high-quality, compelling content for social, digital, and traditional communications that will support public policy, electoral, fundraising, and family engagement goals.
  • Develop content and execute effective voter outreach and action campaigns (both legislative and electoral) via our email list and social media. This includes monitoring and reporting on the success of each tactic and recommending adjustments to content and/or audience in conjunction with the Executive Director, Senior Director of Strategy, and Oregon team members.
  • Work closely with the Senior Social Media Communications Manager and the Oregon team to develop content and execute effective digital advertising campaigns. This includes monitoring ad performance and recommending adjustments to content and/or audience.
  • Create compelling, persuasive, relevant, and accurate communications and digital content that will increase visitors’ engagement with the organization and build community support for improving schools.
  • Create and facilitate online and offline engagement opportunities, including webinars, informational meetings, trainings, skill-building, panel discussions, days of action, etc. Collaborate with the Oregon Advisory Board on engagement strategy.
  • Identify storytellers in collaboration with the Oregon team, including videos and traditional stories for the affiliate to leverage and amplify on social posts, online ads, email blasts, etc.
  • Proactively initiate or participate in social media conversations in spaces like Twitter, Instagram, and Facebook.
  • Build the digital profile of Stand for Children Oregon as a leading voice in education advocacy and motivate parents, educators, the business community, and concerned community leaders to get involved through extensive online engagement with community partners and organizations.
  • Create compelling content for digital donor communications – emailed newsletters, PowerPoint presentations, and “one-pagers” that clearly explain our work in creative, engaging ways in conjunction with the Executive Director and the National Development Director.
  • Utilize innovative digital tools as well as traditional communication channels to engage members of the community most effectively.
  • Collaborate with Development to write compelling copy for fundraiser materials and speeches.
• Build Stand’s social media presence through high-quality, timely, creative posts and engagement with online communities, using both Stand’s social media properties and by engaging with others.

Public Relations Manager (30%) - Build and leverage public relations and earned media opportunities.

• Cultivate and maintain media contacts for disseminating press releases, gaining earned media, and leveraging public relations opportunities, including a database of media contacts for disseminating press releases in addition to elected officials, community/regional/statewide leaders, and subject matter experts who comprise Stand’s target audiences and/or who may be allies of Stand on specific policy endeavors.
• Assist Executive Director in maintaining media relationships and generating media placement opportunities, including supporting logistics of earned media scheduling, execution.
• Write compelling, accurate, and timely press releases.
• Track Stand’s local and state media coverage as well as news about policy initiatives that are important and influential to Stand positions.
• Track general education coverage (and reporter social media chatter) to track reporter and outlet interest on various aspects of the debate.
• Conduct market-specific qualitative research to inform strategic communication outreach to target audiences.
• Create and edit a range of organizational materials to ensure clarity and effectiveness.

Internal Brand Manager (10%)

• Ensure Stand content is aligned with Stand for Children’s brand and adheres to network-wide messaging guidelines.
• Be the point person for the extensive communications, digital tools, and resources available through Stand for Children.
• Manage organizational written materials to ensure message discipline, clarity, conciseness, and effectiveness.
• Train all new staff on organizational brand, elevator pitch, and tone while providing support and refreshers to current staff.
• Provide media training to colleagues or parents who may speak to the media or who may be providing public testimony.

QUALIFICATIONS:

• Passionate commitment to Stand for Children’s mission and approach.
• Two to five years’ experience in communications and/or marketing, such as digital strategies, cause marketing, or journalism. Experience or familiarity in education and/or political campaigns, and/or issue advocacy is necessary.
• Outstanding and fast writing and editing skills - skilled at developing straightforward, clear, and persuasive content.
• Highly creative, especially regarding digital community building and communication.
• Hands-on understanding and ability to manage and make recommendations on Stand’s digital channels.
• Collaborative team player.
• Learning orientation and ability to stay informed about current trends in education and emerging media.
• Ability to identify and coordinate with Stand leadership in the event of a crisis communications situation.
• Excellent planning and organizational ability, exceptional attention to detail, high sense of urgency, and flexibility with shifting priorities.
• Ability to rapidly learn about public education issues and other related political advocacy issues, when necessary.
• Basic understanding of how state government works.
• Ability to collect, analyze, and interpret performance analytics for all communication channels.
• Able to manage time well and leverage digital meeting tools effectively in a hybrid setting.
• Demonstrable experience using social media in an issue or electoral campaign to increase an organization’s reach, relevance, and influence.
• Experience with Canva, Wordpress, Adobe Suite, along with Microsoft Office Suite.
• Experience using paid advertising (traditional and digital) as part of a strategic communications plan or campaign is a plus.
• Familiarity with state political and legislative environment and context is a plus.
• Spanish fluency and experience with Spanish-language translation is a plus.
• Existing relationships with local press and media are a plus.
• Ability to be stationary for extended periods and ability to travel to meetings; May require the ability to climb stairs.