Marketing and Communications Manager

Marketing and Communications Manager

Organizational Description

Woodstock Farm Sanctuary is a nonprofit animal rescue and forever home for nearly 300 rescued farmed animals on 135 acres in New York’s beautiful Hudson Valley.

Since our founding in 2004, Woodstock Sanctuary has saved tens of thousands of animals’ lives directly, from some of the worst conditions imaginable, and impacted millions indirectly through our highly effective education and advocacy work. Through our Public Education and Advocacy and Legislation Programs, we create connections between humans and animals that foster greater empathy, compassion, and responsibility, inspiring people to view farmed animals as worthy of respect and care. We also steward and conserve critical wild spaces on the Sanctuary grounds and conduct environmental education.

Job Overview

The Marketing and Communications Manager position is a full-time, year-round, non-exempt job. The Marketing and Communications Manager will report to the Executive Director and work closely with the Development Manager, Shelter Director, Education Manager, and collaboratively with other team members. The position will at times supervise staff and occasionally interns and volunteers. The role is responsible for a wide range of duties but will be evaluated on success of program promotion with budget and program goals; fundraising and acquisition; marketing and communication plans and execution.

Please Read:

Woodstock Sanctuary is interested in a broad applicant pool, and no candidate is expected to excel in every area listed below. Please apply if you fit some of the job requirements and think this is a good fit for you!

We are a small team and we are all based at the Sanctuary. This is not a remote position and applicants that aren’t currently within 40 minutes of the Sanctuary location in High Falls, NY, OR already planning on moving here won’t be considered. No exceptions!

If our top candidate doesn’t have the experience to do the full manager role, we may offer a coordinator role with reduced responsibility and pay range.

Duties:

Planning and Strategy

• Create long- and short-term communications plans that support policy initiatives, fundraising, advocacy, and program promotions
• Create and maintain systems to improve institutional memory and enhance access
• Manage, organize, and update processes and pipelines for all external communications
• Build upon standards around the Sanctuary’s identity and branding style
• Manage or co-manage social media accounts and create content
• Build and monitor department budget and hit earned revenue and fundraising goals
• Provide monthly and annual reports on campaigns, conversions, and other digital marketing efforts and impact

Social Media

• Coordinate communications plans and campaigns to maximize mission impact through leveraging social media
• Fundraise across all platforms and develop acquisition strategies
• Moderate comment threads on active posts and respond to messages promptly when necessary
• Implement strategies to increase social media presence and to track results and impact
• Manage or co-manage ad generation, data tracking, and algorithm navigation
• Create or manage the creation of content that tells the stories of the Sanctuary residents, campaign initiatives, and programs

Print Media

• Co-create or lead creation of content for signage, brochures, flyers, rack cards, and other marketing materials with staff or contractors

Advertising and Promotions

• Manage promotion plan, including advertising, for the following programs: The Gray Barn (onsite inn); Sanctuary Store; Public Education (including onsite tours and partnerships); Advocacy and Legislation; Events; Interns, and Volunteers
• Manage or co-manage creative plan for Sanctuary Store including new designs and items
• Work with full external relations team to streamline messaging across multiple platforms and outlets

Earned Media

• Cultivate press relationships
• Maintain and update database of contacts
• Draft and send press releases and co-coordinate earned media engagement

Requirements

Qualifications

• At least five years of experience in marketing and external communications, preferably in smaller or mid-sized nonprofits
• Personnel management experience preferred but not required
• Website management experience necessary
• Demonstrated ability to manage each facet of a communications plan necessary
• Comfort around all types of animals and demonstrated affinity for them
• Understanding of farmed animal issues and rescue work including an adherence to a vegan lifestyle

Skills

• Excellent writer with skills in web, print marketing, blog, social media, and press release writing styles; additional technical or creative writing skills are a plus
• Skills in appeal and/or longform writing is a plus
• Experience with content creation for social media and social media management required
• Extremely tech and systems savvy; familiarity with CRM systems a plus
• Ability to train staff and manage others and projects as needed
• Strong copy editing and proof-reading skills
• Ability to cross train with team members and provide coverage as asked

Compensation and Job Parameters

• Full-time, onsite, hourly position with baseline work week of 35 hours
• Can be a partially work-from-home position for part of the year but candidate must live locally (within 40 minutes) or already be planning on relocating and be able to be at the Sanctuary as needed including nights and weekends if necessary
• Woodstock Sanctuary promotes work-life balance and offers generous paid time off and paid holiday benefits, and is accommodating to schedule flexibility when possible
• Benefits also include medical insurance, dental, vision, 401K, and life insurance
• Pay: $55,000 – $65,000 per year DOE

Note: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties to meet the ongoing needs of the organization.

This position requires interacting with large animals and moving around the large Sanctuary property for tours, media visits, and other marketing or organizational needs. Candidates must have access to reliable transportation, an active driver’s license and clean record, and the ability to travel as needed for events, conferences, and rescues (under 5% of total time); and willingness and ability to work nights and weekends as needed around rescues, emergencies, or events.

To apply please provide a resume, cover letter, and three pertinent writing samples. References will be required later in the search process.

We regret that the number of applicants allows us to respond only to those candidates who we are interviewing. No phone calls please.

Woodstock Farm Sanctuary is an equal opportunity employer, committed to values of diversity and inclusion. We are an actively anti-racist organization. BIPOC individuals are encouraged to apply.

Benefits include medical insurance, dental, vision, 401K, and life insurance