Marketing & Outreach Manager

Job Title

Marketing & Outreach Manager

Pay range: $22-$24/hr, 20hrs/week

This is a part-time, hourly, contract position requiring 20 hours/week.

Organization

Founded in 1980, the Neighborhood Parents Network of Chicago, (NPN),

is a 501(c)(3) non-profit organization. Our mission is to connect a diverse community of families with the support and resources designed to solve the challenges of parenting in Chicago. NPN helps parents research schools, navigate developmental differences, and get parent-to-parent advice. Learn more at npnparents.org.

NPN is proud to be an inclusive organization and welcomes families of all cultures and backgrounds, regardless of gender, gender identity, race, ethnic origin, national origin, religion, sexual orientation, age, or ability.

Job Purpose

Come join a supportive, hard-working team dedicated to bringing resources to their fellow parents in Chicago. The marketing and outreach manager is responsible for planning and executing NPN’s marketing and communications, PR, social media, and outreach. The person in this role is also responsible for meeting NPN’s registration and attendance goals for our in-person and virtual events. We seek a strong self-starter to join our dynamic team!

Desired Qualifications

Not all applicants will have skills that match this job description exactly. NPN values diverse experiences and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to apply. We are always looking for people who will bring something new to the table!

1. Organized, able to work both independently and as part of a team
2. Familiar with the needs of new and experienced parents
3. Familiar with the needs of parents of children with developmental differences
4. Bilingual (Spanish/English)
5. Internally motivated to build relationships with and celebrate all types of Chicago families including but not limited to families with one parent, families of children with developmental differences, new parents, experienced parents, LGBTQIA+ parents and children, and families across all income brackets, races, and religions.

Job Duties and Responsibilities

1. Work with NPN leadership to develop robust content marketing plan
2. Lead all NPN marketing & communications efforts, including email, website, social media, press announcements, community calendars, content marketing and grassroots efforts to reach prospective members and ambassadors
3. Develop and execute a social media strategy; share relevant content, events, and benefits of membership through NPN’s social media platforms (Discussion Forum, Facebook, Instagram, LinkedIn, BlueSky, TikTok)
4. Manage the communication calendar, working closely with NPN’s Director of Advertising
5. Establish cross-marketing campaigns with new and existing partners
6. Monitor the event calendar and promote events accordingly
7. Monitor the registration list of all virtual and in-person events, executing additional outreach efforts as-needed to reach event capacity
8. Solicit feedback from event attendees, speakers, sponsors and hosts to continuously improve processes and meet the needs of NPN members
9. Write the NPN Weekly newsletter, which is published every Friday at 7:00 AM.

Other

1. Monitor work for quality control requirements and performance metrics
2. Manage appropriate technology functions in collaboration with NPN technology team
3. Actively participate in monthly staff meetings and regular check-in meetings with Executive Director
4. Solicit auction items for NPN’s annual online auction
5. Schedule primary work hours during normal business hours

Required Qualifications

1. Excellent writing skills and interpersonal skills
2. Strong social media image design skills (Canva preferred) and strong knowledge of social media algorithms
3. Bachelor's Degree preferred
4. Ability to work special events on evenings and weekends approximately 6-10 times per year
5. Ability to travel throughout the city of Chicago as needed
6. Versatility, flexibility, and a willingness to address changing priorities with enthusiasm.
7. Must have own laptop to use for day-to-day work

Knowledge, Skills, and Abilities

>Microsoft Word, Excel

>Google Workspace

>Social media scheduling platforms (ie Later)

>Canva

>Campaign Monitor

Work Environment

>All NPN staff work from home. We do not have an office.

>Work hours are flexible. However, core work hours are 9am - 3pm Monday through Friday. We ask all staff to be available to schedule phone calls and meetings within that time frame. Most meetings and calls are scheduled in advance.

>All staff occasionally need to work weekend or evening hours. Each staff member is responsible for taking turns in staffing the monthly weekend NPN playdates and other evening and weekend programming.

Work Culture

We are a supportive, inclusive, hard-working team of parents. We roll up our sleeves and pitch in to get the work done. We support each other in our work-life balance and believe in the best of each other. We are professional, enthusiastic, helpful, and hardworking. We believe in the value of NPN.

Time Commitment

The marketing and outreach manager is a part-time, hourly, contract position requiring 20 hours per week. The pay range is $22-$24/hr.