Senior Associate, Digital Communications & Marketing

Job Details

Division: Communications & Marketing

Work Schedule: Full-Time, Regular, 35 hours per week

Schedule: Monday-Friday, 9-5 pm.

Salary: $70,000, Exempt, + Full benefits package

• Please add a cover letter & resume for consideration*

Program Overview:

The Marketing & Communications Department promotes the work of the Settlement as a whole, and its programs individually, through online and print publications, traditional media relations and social media, digital communication, including website and email, signage, and public events. The program’s goals are to maintain the integrity of the organization’s brand; promote its excellent reputation; recruit participants and donors to Henry Street; and communicate the organization’s mission, goals, and history to the general public and policymakers.

Job Summary:

The Senior Associate, Digital Communications & Marketing, plays a critical role in a busy department where no two days are ever the same. The individual is an energetic self-starter who independently partners with programs throughout the organization to promote mission, services, and events, and to recruit participants. This individual oversees Henry Street’s social media and e-marketing presence, advertising and reporting on Henry Street events, designing marketing materials, advising on web design, and maintaining publications and photo archives. A successful candidate is a flexible collaborator who can balance competing priorities and serve as an ambassador for the organization.

Qualifications:

• Bachelor’s degree required
• Strong belief in and desire to promote the work of the agency
• Three to five years of digital communication experience, particularly in social media and e-marketing
• Proficiency with InDesign, Photoshop, Premiere Pro, Illustrator, WordPress, Canva, Word, and Excel/Google Sheets
• Experience with MailChimp or similar email software.
• Excellent writing skills
• Professional graphic design experience creating flyers, postcards, and social graphics
• Ability to shoot and edit photographs and videos
• Ability to take direction and work independently
• A can-do positive attitude, flexibility, and a sense of humor
• Solutions-oriented and highly organized
• Some evening and weekend work required
• Spanish proficiency is a plus

Responsibilities:

• Lead Henry Street’s social media program, including content creation (video, photos, graphics), scheduling, interface with multiple program-specific accounts, and overall strategy
• Lead Henry Street’s email marketing, including weekly internal newsletter, external eblasts, and frequent all-team notes
• Ensure consistency and coherence of the agency’s branding, including signage and displays in 18 locations
• Contribute to the strategic direction of communication operations, with emphasis on program recruitment, fundraising, and history programming
• Manage and design pages on the agency’s fundraising and ticketing platform, GoFundMe Pro (Classy)
• Design, source, and order promotional materials
• Report and write stories about Henry Street events for internal and external print newsletters and the agency’s website
• Shoot and edit photographs and short videos
• Collaborating with Development on the creation of fundraising campaigns
• Maintain online photo archives and press clipping files
• Maintain community relationships and support community outreach online and in person
• Edit and proofread materials
• Manage outside translation vendors
• Oversee the Henry Street mini store in collaboration with the front desk
• Build strong relationships with all departments to understand and execute marketing needs
• Collaborate with The People Team and Executive Office to conduct internal communications
• Other duties as assigned by the supervisor

Essential Physical Job Function:

• Ability to climb several flights of stairs to the office
• Ability to work in the Lower East Side