Digital Fundraiser

The Amazon has reached a critical ecological tipping point, and saving it requires bold, urgent action. At Amazon Watch, we work in direct partnership and solidarity with Indigenous peoples to defend millions of acres of rainforest, halt climate collapse, and hold governments, corporations, and financial institutions accountable

As Digital Fundraiser, you’ll hold the keys to our donor acquisition, retention, and growth. You won’t just manage campaigns - you’ll experiment, optimize conversion funnels, and turn digital interest into sustained philanthropic support.

If you are a unique and powerful mix of strategist, analyst, fundraiser, and digital marketer, this is your invitation to make a high-stakes, real-world impact.

Key Responsibilities

Digital Fundraising Strategy

• Develop and execute a comprehensive digital fundraising strategy aligned with organizational goals
• Identify opportunities to increase online revenue from individual donors
• Establish fundraising goals, performance metrics, and reporting systems
• Evaluate and recommend new technologies and digital fundraising tools
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

Digital Campaigns & Donor Engagement

• Develop and execute digital fundraising campaigns from conceptualization to delivery and analysis including email copy, custom landing pages, segmentation, deliverability, and performance tracking
• In collaboration with the communications team, create content that resonates with our audience and aligns with our brand voice, including engaging copy, and appealing visuals
• Partner with the Administrative & Database Specialist and the Web & Online Content Manager to ensure recency and accuracy of data between our email marketing platform and CRM
• Develop, segment, and manage email fundraising lists, ensuring targeting and personalized communication based on donor demographics, preferences, and behavior
• Identify opportunities for email optimization and implement A/B and conditional content testing to improve performance over time

Email Acquisition & Audience Growth

• Develop and implement strategies to significantly grow the organization's email subscriber base
• Build acquisition campaigns through mechanisms such as:
  • Digital ad campaigns such as for Meta and/or Google Ad Grants
  • Social media promotions
  • Strategic partnerships
  • Lead generation initiatives
  • Website conversion tools
• Collaborate with the Donor Engagement Manager to build, deploy, and optimize donor journeys for new, recurring, and lapsed donors and subscribers

Monthly Giving Program

• Lead the growth and stewardship of the organization's monthly giving program
• Develop campaigns to recruit, retain, and upgrade recurring donors
• Create compelling donor communications and engagement opportunities
• Analyze donor behavior and identify opportunities to increase donor lifetime value

Website & Donation Optimization

• Manage and optimize online donation experiences
• Improve donation page performance, conversion rates, and user experience
• Conduct A/B testing and implement fundraising best practices
• Collaborate with the communications team to improve fundraising pathways throughout the site
• Ensure donation systems are mobile-friendly and donor-centric

Analytics & Reporting

• Track and analyze fundraising and audience growth metrics
• Produce regular reports on:
  • Revenue performance
  • Email growth
  • Conversion rates
  • Monthly donor acquisition and retention
  • Return on investment (ROI)
• Use data to continually refine and improve fundraising performance.

Qualifications

Required

• 5+ years of experience in digital fundraising, online marketing, audience development, or related fields
• Demonstrated ability to build consensus and project manage effectively with a wide range of internal stakeholders
• Experience with list-building using both organic and paid acquisition channels, with emphasis on reaching new audiences and building and fostering long-term engagement
• Experience successfully managing online fundraising campaigns and contributing to increased revenue growth over time
• Familiarity with digital engagement metrics and experience with using data and analytics to evaluate and improve digital campaigns
• Strong understanding of email marketing platforms and donor CRMs
• Excellent writing, copy editing, and storytelling skills
• Strong analytical and project management skills

Preferred

• Experience working in environmental, Indigenous rights, climate, social justice, or advocacy organizations
• Spanish/Portuguese proficiency
• Experience managing digital advertising campaigns
• Knowledge of conversion rate optimization and A/B testing
• Familiarity with monthly giving and donor lifecycle strategies

Desired Attributes

• Passion and commitment to the mission, vision, and culture of Amazon Watch
• A genuine and proven commitment to justice, equity, diversity, inclusion, and accessibility
• Collaborative and relationship-oriented; team player
• Strategic and entrepreneurial mindset
• Creative problem-solver
• Strong attention to detail
• Comfortable working in a fast-paced advocacy environment

Current benefits include: Full coverage family health care (including vision and dental), voluntary life and AD&D insurance, employee assistance program, generous vacation time, sick time, paid parental leave, paid holidays,12 weeks paid sabbatical after 5 years, employer-matched retirement plan, plus budget for professional development and home office supplies for ergonomic work.