In-House Graphic Designer

Role Overview

The In-House Graphic Designer serves as the organization’s "Visual Guardian" for both the Project Equity and EO Equals brands. Reporting to the VP of Marketing & Communications, this role is responsible for modularizing long-form intellectual property into high-impact visual assets. You will translate complex economic data and national narratives into a compelling visual language that fuels our growth and establishes Project Equity as a visionary authority.

Key Responsibilities

1. Visual IP Modularization & Information Design

• From Research to Reach: Transform dense white papers, research reports, and provocative POVs into highly consumable digital assets, including social media graphics, interactive web tools, slide decks, webinars, and promotional flyers. (Note: Long-form, complex publications and comprehensive learning products are typically supported by outside contractors.)
• Data Visualization: Translate complex Employee Ownership data into high-fidelity charts and graphics designed to secure AI citations and simplify key financial concepts for business owners.
• Asset Scalability: Execute our content distribution engine by modularizing key quarterly insights into various formats optimized for LinkedIn, Instagram, and web-based educational resources.

2. Brand Governance & Creative Leadership

• Guardian of the "Brand Bible": Maintain and enforce the organizational voice and visual identity, ensuring every asset reinforces Project Equity’s position as a category leader.
• Style Evolution: Support the transition from traditional, academic styles to a business-proactive, visionary aesthetic that appeals to media and funders.
• Digital Hygiene: Conduct regular brand collateral audits to retire outdated templates and ensure all external-facing materials meet current E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.

3. Digital Growth & Marketing Support

• Conversion-First Design: Create high-converting creative for paid digital advertising channels to capture high-intent demographics like retiring business owners.
• Lead Magnet Production: Design visually immersive digital elements and PDF lead magnets (e.g., Succession Planning Toolkits) to drive subscriber growth.
• Multimedia Integration: Partner with our digital and video content creators to provide graphic overlays, searchable thumbnails, and visual assets for YouTube, LinkedIn, and short-form video.

4. Cross-Functional Activation & Asset Management

• Event & Regional Support: Provide graphic design support for regional market campaigns and key organizational events (such as the Employee Ownership Equals Summit) to ensure physical and virtual touchpoints are visually cohesive.
• Sales Enablement Support: Collaborate with the Marketing team to design high-utility tools, including ROI calculators and industry-specific comparison guides.
• Digital Asset Archiving: Serve as the team's internal library resource by managing, tagging, sorting, and archiving all creative materials to ensure assets are easily accessible to the broader organization.

Qualifications & Skills

• Visual Storytelling: Exceptional ability to distill technical or service-based information into clear, persuasive, and modern visual narratives.
• Technical Proficiency: Expert-level mastery of the Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva. Familiarity with basic motion graphics is a plus.
• Category Design Mindset: Experience working in an environment where design is used to establish authority and define a market footprint.
• Collaborative Workflow: Strong project management skills within a shared project tracking ecosystem (Asana), with the ability to manage multiple overlapping project deadlines.
• Experience: 5+ years of graphic design experience, with a portfolio showcasing data visualization, quick-turn digital assets, and sophisticated branding.

Your Competencies

• Cross-Functional Optimization & Project Excellence: Proven ability to collaborate seamlessly across diverse organizational workflows, supporting internal champions while balancing and prioritizing multiple design tracks to meet critical deadlines in a fast-paced environment.
• Feedback Synthesis & Visionary Execution: Strong ability to actively listen, synthesize, and incorporate constructive feedback from team members, successfully translating strategic creative direction into high-impact visual solutions while fiercely protecting core project goals and brand standards.
• Technical Design Mastery: Deep conceptual and applied command of layout, typography, visual hierarchy, color theory, and contemporary design principles.
• Digital Reach & Platform Optimization: Advanced knowledge of digital imaging workflows, including technical file types, resolution requirements, and color modes, paired with a sharp grasp of specifications, dimensions, and distribution best practices for social media channels and web platforms.
• Narrative Alignment & Copywriting: Strong written and verbal communication skills, a background or strong interest in promotional storytelling, messaging alignment, and content editing.
• Proactive Solution-Finding: A mission-driven self-starter with a natural instinct to take initiative, anticipate design gaps across the brand ecosystem, and independently navigate complex creative challenges.
• Inclusive, "Big Tent" Collaboration: A deep capacity to listen, understand, connect, and collaborate authentically with team members at all levels of the organization.

How Success is Measured

• Asset Velocity & Throughput: Successful, consistent output of a high volume of digital, social, and web-ready assets per month, scaling key concepts into reliable distribution streams.
• Brand Authority: Seamless adherence to the refreshed Brand Bible across all departments, leading to a unified national identity.
• Asset Accessibility: Up-to-date and meticulously organized internal creative libraries and templates.
• Engagement Quality: The performance of visual assets in securing high-value engagements and driving digital consultation clicks.

(The following benefits package is subject to revision)

• Comprehensive health, dental, and vision insurance options.
• Generous Paid Time Off (PTO) and observed holidays.
• 401(k) retirement plan matching.
• Remote work stipend for home office setup.