Digital Communications Coordinator

SUMMARY:

The Boston Bar Association is seeking a creative and detail-oriented Digital Communications

Coordinator to elevate the BBA’s voice and visibility across digital platforms. The ideal

candidate will be a strategic storyteller, skilled in digital content creation, social media engagement, email marketing, and web publishing. This role plays a key part in shaping how the BBA communicates with its members, the legal community, and the public.

RESPONSIBILITIES:

• Develop, implement, and manage social media content calendars across platforms (LinkedIn, Instagram, X/Twitter, BlueSky) to amplify the BBA’s programs, events, publications, and advocacy work.
• Design, write, and distribute compelling email campaigns (newsletters, event promotions, announcements). Track performance metrics and optimize campaigns for engagement.
• Support video editing, photo selection, and basic graphic design for digital campaigns, in collaboration with in-house staff or external vendors.
• Monitor and analyze the performance of digital communications efforts (email, social, web) using tools like Google Analytics and platform-native insights. Provide regular reports and recommendations for growth.
• Work closely with BBA staff to align digital content with organizational priorities. Help identify opportunities for content repurposing and cross-channel promotion.
• Support the execution of sponsored content on social media platforms by coordinating with relevant team members and ensuring timely and accurate posting.
• Coordinate and execute text message campaigns to support outreach and engagement goals.
• Serve as a backup for website content updates and routine site maintenance, including troubleshooting as needed.

OTHER RESPONSIBILITIES:

• Perform other duties as assigned by the Executive Director and Assistant Executive Director.

QUALIFICATIONS/EXPERIENCE:

Years of Experience: 2 to 4

Specific Experience: Excellent writing, editing, and proofreading skills with a keen eye for detail and tone. Demonstrated experience managing professional social media accounts and building online engagement.

Degree: Bachelor of Arts in Journalism, Communications, Creative Writing, or equivalent.

Computer Skills: Comfortable with tools and platforms, including Canva, WordPress, Higher Logic, Adobe Creative Suite, or similar.

Other technical: Familiarity with email marketing tools, content management systems, and basic HTML a plus.

Communication: Strong oral and written communication skills.

Writing: Attention to detail in writing.

Project Management: Strong organizational and project management skills; able to balance multiple projects

General: Experience with reporting metrics and Google Analytics

Aptitude for innovative digital communications across platforms.