Director of Omnichannel Merchandising

The Appalachian Mountain Club (AMC) is the nation’s oldest conservation and recreation organization. We foster the protection, enjoyment, and understanding of the outdoors. With a deep commitment to environmental stewardship and welcoming access, AMC connects people to the natural world through outdoor experiences, and advocacy.

Position Overview

AMC is seeking a strategic, mission-aligned Director of Omnichannel Merchandising to lead the vision, strategy, and execution of our growing retail program across both physical and digital platforms. This role is ideal for a retail leader who understands how meaningful gear and merchandise can enhance outdoor experiences, build brand affinity, and support a broader conservation mission.

You’ll lead the development of a multi-year merchandising roadmap, drive earned revenue growth through innovative assortments and storytelling, and elevate the AMC retail experience—from our lodges and huts to our e-commerce platform.

This is a hybrid role ideally on site a few times a month at either Pinkham Notch (Gorham, NH) and our Headquarter (Boston, MA).

What You'll Do AT AMC

Strategic Leadership & Planning

• Develop and execute a forward-looking omnichannel merchandising strategy aligned with AMC’s brand, mission, and revenue goals.
• Lead seasonal line planning, category development, and retail assortments for physical locations (lodges, huts, visitors centers) and online storefront.
• Partner across departments to ensure retail supports AMC lodging, programs, membership, and conservation values.

Product Development & Curation

• Source and develop compelling, sustainable products that reflect AMC’s values and serve a wide range of outdoor enthusiasts.
• Build and manage vendor relationships, with a focus on domestic, ethical, and environmentally responsible partners.
• Oversee AMC-branded merchandise strategy, ensuring brand consistency and alignment with mission messaging.

Omnichannel Experience

• Drive a cohesive and seamless retail experience across physical and digital platforms.
• Collaborate with digital marketing, technology, and operations teams to improve e-commerce performance, merchandising functionality, and conversion.
• Innovate in-lodge and event-based retail touchpoints to surprise, delight, and equip members and guests.

Financial Performance & Analytics

• Develop and manage annual merchandise budgets, revenue forecasts, and KPIs.
• Optimize inventory, margin, and supply chain operations in partnership with finance and lodging operations teams.
• Leverage reporting tools and performance metrics to inform real-time decision-making.

Team Leadership & Collaboration

• Lead a small, nimble team across merchandising, retail operations, and visual merchandising.
• Foster a collaborative, values-driven culture grounded in curiosity, integrity, and growth.
• Act as the primary merchandising liaison with AMC hospitality, operations, marketing, and program leads.

Qualifications

What AMC Is Looking For

• 7+ years of merchandising, retail strategy, or omnichannel retail experience; nonprofit, outdoor, or mission-based brand experience is a plus.
• Demonstrated success driving revenue growth through product development, assortment planning, and omnichannel execution.
• Strong knowledge of ethical sourcing, sustainable materials, and vendor negotiations.
• Passion for the outdoors and alignment with AMC’s mission and values.
• Leadership experience with cross-functional teams, vendors, and strategic partners.
• Familiarity with Shopify, POS systems, and retail analytics platforms preferred.

What AMC Can Offer You

• Salary range: $85,170

$114,954

We are committed to fair compensation practices. The initial salary represents our starting point, and our compensation philosophy is designed to reward and recognize the contributions of our employees as they grow within the organization. External candidates typically begin their journey with us at the starting point of the salary range. The final compensation offer will be based on factors such as experience, education, competencies, and geographic differential relevant to the position, and will be discussed during the interview process.

Benefits

• Health Plan: Generous employer contributions through Blue Cross Blue Shield Massachusetts with optional vision and dental.
• Other Insurance: 100% employer paid life insurance, AD&D insurance, long-term disability.
• Career Progression: The potential to have annual compensation reviews commensurate with performance and effort.
• Retirement: 403(b) with 4% matching employer contributions and a vesting schedule. This benefit increases with tenure.
• Paid Time Off: up to 4 weeks of Paid Time Off and up to 11 paid company holidays at hire. This benefit increases with tenure.
• Other Team Member Perks:
  • 30% discount on AMC Merchandise Free Annual AMC Membership
  • 10 Free nights at AMC locations
  • Educational Assistance
  • Pro deal discounts on equipment & gear and more!