Demand Generation Campaigns Strategist

About ISS

International Schools Services (ISS) supports international schools worldwide through recruitment, professional learning, advisory services, operational support, and digital products. As ISS expands its digital offerings, ecommerce is becoming an increasingly important way schools and educators engage with our services.

International Schools Services (ISS) is seeking a Demand Generation Campaigns Strategist who knows how to make organic marketing channels perform.

We are looking for a smart, hands-on marketer who can take a business objective, identify the right audience and approach, develop a campaign strategy, execute across channels, analyze the results, and improve performance.

You must have demonstrated marketing experience growing performance through organic social media, housefile email, and other channels that do not rely on advertising budgets. We are looking for someone who understands how to build reach, engagement, response, and conversion through strong strategy, audience targeting, messaging, content, testing, and execution.

You will plan and execute campaigns that generate awareness, engagement, registrations, inquiries, and sales across ISS products, services, programs, and events. The role spans campaign strategy and planning, promotional email, organic social media, webinars and events, audience targeting and segmentation, content development, execution, and performance analysis.

Most importantly, we are looking for someone who thinks in terms of results, not activity. Sending an email or publishing a social post is not the goal. You should be interested in whether people responded, what influenced the result, what can be learned from the data, and what should change to improve performance.

ISS has a lean, in-house marketing team. This is a highly hands-on role where team members develop strategies and execute the work directly.

Salary range is $60,000 - $65,000. This is the anticipated range for this position; however, the final salary will be commensurate with the candidate’s qualifications, experience, and other relevant factors. ISS offers a comprehensive benefit package including generous paid time off, a generous company contribution to a 403(b) and comprehensive health insurance.

Only shortlisted candidates will be contacted.

Location/Hours

This is a full-time, fully remote, direct-hire position (not contract or freelance). Remote employees must have stable internet and reside within ±3 hours of Eastern Standard Time (EST). Availability during core collaboration hours (9:00 AM – 2:00 PM EST) is required. Occasional evening, weekend or holiday hours due to system issues or specific implementation time requirements.

What You Will Do

Campaign Strategy & Execution

• Plan and execute marketing campaigns across ISS products, services, programs, and events.
• Translate business and marketing objectives into campaign strategies, including audience, message, channels, timing, calls to action, and measures of success.
• Build campaign calendars and promotional plans aligned with organizational priorities.
• Support launches, seasonal initiatives, webinars, virtual events, and other business priorities.

Organic Social & Audience Engagement

• Develop and execute organic social campaigns, primarily through LinkedIn and other priority channels.
• Create and adapt campaign content across channels to increase reach, engagement, and response.
• Identify opportunities to grow performance through ISS’s existing audiences and organic channels.
• Monitor social media engagement and use results to improve future content and campaigns.

Promotional Email Marketing

• Plan and execute promotional email campaigns across the organization.
• Build, schedule, and optimize campaigns in Salesforce Marketing Cloud.
• Manage audience segmentation, testing, QA, and campaign sends.
• Use performance results to improve targeting, messaging, subject lines, timing, and calls to action.

Content & Campaign Development

• Develop campaign concepts, messaging, headlines, subject lines, calls to action, social content, and other promotional materials.
• Adapt campaign content for different audiences, channels, and stages of engagement.
• Apply strong marketing judgment to ensure content is clear, accurate, audience-appropriate, on brand, and designed to drive the intended action.
• Provide light design support when useful, such as simple graphics, resizing, email visuals, or template updates.

Analytics & Performance

• Monitor campaign performance, engagement, registrations, inquiries, and response trends.
• Analyze results to understand what is working, what is not, and why.
• Use performance data to recommend changes to audience targeting, messaging, channels, timing, and campaign strategy.
• Test new approaches and apply what is learned to improve future campaigns.
• Look beyond individual channel metrics to understand whether marketing activity is contributing to the intended outcome.

Collaboration

• Collaborate with a great team

What Success Looks Like

• Success in this role means marketing activity produces measurable audience and business response, including:
• Increased organic reach, engagement, and response
• Stronger performance from housefile email and existing audiences
• Growth in registrations, inquiries, leads, and sales generated or influenced by campaigns
• More effective audience targeting and segmentation
• Stronger campaign messaging and calls to action
• Continuous improvement based on testing and performance analysis

What You Bring

• 3–5+ years of hands-on experience in marketing, campaign management, demand generation, or a related field
• Demonstrated experience improving performance through organic social media, housefile email, and other owned or organic channels
• Experience developing and executing multi-channel marketing campaigns
• Strong marketing judgment and an understanding of what drives audience response
• Ability to develop and refine effective campaign messaging and content
• Experience with Salesforce Marketing Cloud or a comparable email marketing platform
• Comfort working with campaign analytics and using results to make decisions
• Ability to manage multiple priorities and move comfortably between strategy, execution, and analysis
• Ability to work independently while collaborating effectively across a team

Helpful Experience

• Organic B2B social media marketing, particularly LinkedIn
• Audience segmentation and housefile marketing
• Lead generation and conversion-focused campaigns
• Design capability using Canva, Adobe Express, Adobe Creative Cloud, or similar tools a plus
• Marketing analytics and campaign testing
• Familiarity with AI-enabled tools for merchandising, testing, content optimization, customer insights, or ecommerce workflow efficiency

Working Style

This role is ideal for someone who enjoys building campaigns, engaging audiences, and driving action through strong marketing execution. You should be comfortable working independently, collaborating across teams, and rolling up your sleeves to make things happen in a lean, fast-moving environment.

At ISS, marketing is highly collaborative. Team members bring deep ownership in one area while maintaining enough working knowledge to support one another when priorities shift.

ISS believes great work and a fulfilling life should go hand in hand. As a 100% remote organization, we offer the flexibility to work from home along with a generous paid-time-off program and numerous company-paid holidays throughout the year.

Our comprehensive benefits package includes:

• 100% remote work
• Strong commitment to work-life balance
• Generous paid time off and company-paid holidays
• Comprehensive health insurance
• Exceptional retirement benefit — a 15% company contribution to a 403(b) plan

We’re committed to providing employees with the flexibility, time away, and benefits that support both their professional and personal well-being.