Digital Strategy Manager

Type: Regular, Management, Exempt, Full-time.

Location: San Francisco/Bay Area. This is a hybrid role that is required to work in our San Francisco, CA office 2 days a week.

Deadline: Applications will be considered on a rolling basis until filled.

Reports to: Director of Communications

Compensation and Benefits: This is a regular, full-time, exempt position. The salary range for this position is from $78,000 to $104,825. The compensation is determined based on years of relevant experience.

This position is eligible for language premiums for demonstrated proficiency in a language other than English that is regularly used in their job duties. The annual premium is $1,500 for oral proficiency and $1,500 for written proficiency in each language.

ALC’s comprehensive benefits package includes the following: generous vacation and paid holidays; medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents); a flexible spending account (FSA); commuter benefits; and 401(k) retirement plan with employer non-elective contribution and match.

The Opportunity

The Digital Strategy Manager is a new manager-level communications and digital leadership role responsible for shaping and executing ALC’s digital strategies that grow our audience, deepen public understanding of our work, mobilize supporters, and drive online fundraising. This position leads the development of integrated digital campaigns that translate complex legal and policy work into compelling, accessible stories that move people to action.The Digital Strategy Manager sits at the intersection of storytelling, digital organizing, and fundraising, partnering closely with development and program teams to advance the organization’s mission. The Digital Strategy Manager will supervise a Senior Communications Associate.

The ideal candidate brings strong editorial judgment, deep experience in digital advocacy and fundraising, a data-driven approach to building sustainable donor and supporter engagement, and people management experience.

The Organization

ALC is the nation’s first legal organization focusing on advancing and defending the civil rights of Asian and Pacific Islander (API) communities. Since 1972, ALC has fought for access to affordable housing in San Francisco’s Chinatown, litigated high-profile civil rights cases, advocated for the passage of landmark policy changes, and provided an array of services, including community education, advocacy, and direct client representation to further the rights of low-income immigrants and communities of color, across our Housing Rights, Workers’ Rights, Immigrant Justice, and National Democracy Initiative programs, and other emerging areas of law.

Responsibilities

Digital Communications Leadership & Campaign Strategy

• Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals.
• Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences.
• Oversee all online communications,including advocacy actions, rapid-response campaigns, and event promotion.
• Ensure organizational goals and values are reflected in all digital strategies

Fundraising & Revenue Growth

• Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising
• Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies.
• Use segmentation, testing, and analytics to refine messaging and optimize conversion rates,average gift size, and key long-term supporter metrics.

Editorial Strategy and Content Operations

• Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams.
• Establish protocol and workflows that standardize digital content creation, approvals, and distribution.
• Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels.

Team and Organizational Leadership

• Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and accountability.
• Set clear goals, performance metrics, workflows, and professional development plans for direct reports
• Foster collaboration across departments to ensure digital efforts support programmatic and fundraising priorities
• Serve as a thought partner to senior leadership on digital strategy, supporter engagement, and long-term growth

Data, Analytics & Systems

• Oversee digital communications and fundraising tools, such as CRM, email, SMS, and online donation systems.
• Track, analyze, and report on key performance metrics related to engagement, growth, and revenue
• Analyze, clean, and append data to ensure accurate and personal communications with supporters and donors.

Website Maintenance and Optimization

• Own day-to-day website maintenance, QA, and content updates
• Coordinate with external web developers on larger optimization and campaign microsite projects
• Enhance website user experience by implementing best practices and industry standards for accessibility, language access and responsive design

Desired Qualifications

• Minimum of five (5) years of experience in digital communications, digital fundraising, or digital campaigning within a nonprofit, advocacy, or mission-driven organization with at least one (1) year of supervision experience
• Strong editorial and messaging skills, with demonstrated experience crafting compelling, values-driven digital content
• Demonstrated experience with digital fundraising platforms and success running online fundraising campaigns and growing digital revenue
• Strong understanding of email, SMS, social media, and peer-to-peer organizing tools
• Excellent research and analytical skills
• Experience in legal communications, policy advocacy, or movement-building
• Mastery of A/B testing, segmentation strategies, and donor lifecycle planning
• Familiarity with data appending and acquisition techniques
• Project management experience with a strong ability to prioritize multiple tasks, lead cross-functionally, and execute with high level attention to detail
• Strong interpersonal skills
• Flexibility to work some nights and weekends
• Knowledge of issues that affect Asian American and Pacific Islander communities, including strong understanding of the immigrant justice landscape and the political and cultural factors that influence ALC’s work
• Experience with with various CMS (such as Craft) and SEO tools and technological platforms including Microsoft Office, Salesforce, Constant Contact, Slack, Google Suite, Adobe Pro, GiveSmart, Asana, and others

Application Process

Interested candidates should submit via BreezyHR (as PDF attachments), the following:

(1) A cover letter

(2) Resume

(3) Writing samples, including at least one (1) external facing fundraising appeal (no more than 10 pages)

(4) Three professional references (including one direct supervisor reference)

Asian Law Caucus is an equal opportunity/affirmative action employer. All qualified persons are encouraged to apply, regardless of race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including HIV, cancer and genetic characteristics), genetic information, marital or domestic partner status, reproductive health decision-making, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions) gender (including gender identity and gender expression), age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim and survivor status, political affiliation, height, weight, or any other status protected by federal, state, or local laws.

ALC’s comprehensive benefits package includes the following: generous vacation and paid holidays; medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents); a flexible spending account (FSA); commuter benefits; and 401(k) retirement plan with employer non-elective contribution and match.