OUR MISSION
We strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.
OUR VISION
A vibrant San Francisco with diverse and thriving small businesses.
WHAT WE DO
SF New Deal rises to meet the moment with a focus toward system change. When we launched in 2020, that meant rapidly scaling community feeding efforts to provide reliable and recurring revenue to small businesses. In 2025, it means operating diverse programs, that provide financial resources, technical assistance, and support unique to small businesses in San Francisco.
Our work advances two strategic initiatives: