Simple Generosity

Dedicated to making giving easier and more meaningful for mission-driven brands and making fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships.

Simple Generosity's work and mission are rooted in generosity, equity and humanity. We help purpose-driven companies identify and engage nonprofits that meet their brand's impact goals, customers, and the local communities they serve. Simple Generosity began with the idea of making giving easy for brands amidst the complexities of giving. Our first grant was to the Global Fund For Women as part of an online giving event at the Cannes Lion Festival. We evolved to help power online giving programs for SuperBowl50, IfOnly (later acquired by Mastercard), and hundreds of e-commerce businesses across the US.

We launched our cornerstone partnership with Target’s Circle Community Giving loyalty program in 2017, now generating more than $7 million in donations annually across thousands of charities that neighbor Target’s retail locations. We‘ve since joined forces with more brands and cutting-edge start-ups like DailyKarma and THNKS.com to support a remarkable community of nonprofits that resonate with our clients’ values, customers and local communities.