UNICEF Brand Management Section

UNICEF's communication function represents the public face of UNICEF and is entrusted with shaping the Organization's external image among global stakeholders. The Division of Communication plays a key role in maintaining the Organization's distinctive standing and ensuring that the rights of children and women are seen as a top priority on policy agendas. The Division is responsible for communication and public advocacy strategies, policies and guidance for the Organization, and is accountable for UNICEF's global reputation and Brand management.

The Brand Management Section reinforces the integrity of the UNICEF Brand through normative guidelines and standard operating procedures on brand visibility, brand as intellectual property and compliance, and provides strategic intelligence to the Organization to inform decision-making that promotes, positions and protects UNICEF's Brand and reputation.