India Turns Pink Foundation

India Turns Pink is a social welfare organization initiated in 11 th August 2003 in the name of World Wide Educational Welfare Trust (WEST). In the year 2012 we started in the name of west Cancer Research Foundation working for the prevention of breast cancer.

India Turns Pink proactively involve in providing emotional, physical and financial support for the breast cancer patients especially the poor. We do our best to erase the fear of breast cancer among women by promoting it as a treatable disease and provide an opportunity for early cancer detection through collaboration with specialised medical institutions.

India Turns Pink is aimed and focussed to increase breast cancer awareness amongst the younger generation women particularly the urban women as a recent survey have pointed to a steep rise in breast cancer cases in urban and metropolitan cities.