Charity Guide

PURPOSE: To promote flexible volunteerism, with the goal of inspiring and facilitating over one million acts of kindness per year. AUDIENCE: Well-meaning people ("would-be volunteers") with busy or unpredictable schedules. METHOD: Charity Guide promotes volunteer opportunities that are entirely flexible and immediately actionable; targeted to prospective volunteers on the cause of their greatest interest and at their moment of greatest willingness to act. VALUES: Charity Guide tends to attract self-starters with a belief in their power to act individually to improve the lives of others. COVERAGE: Charity Guide promotes how to make a difference: in 15 minutes, in a few hours, and during a volunteer vacation.