86it Anti-Litter Campaign

In 2008, the Wake County Board of Commissioners adopted a goal to address the roadside litter problem in Wake County. The 86it Anti-Litter Movement was developed and launched in 2010, with strategies and tactics to thoughtfully engage citizen participation and support.

Every one of us can be a litterer given the right circumstance: from intentionally littering because there isn’t a receptacle nearby to the unintentional escape of a piece of trash from a car door or unsecured load.

The goal of the 86it Anti-Litter movement is encourage a culture that believes:

1. littering is unacceptable to me and those around me;

2. every piece of litter hurts the image of my community;

3. every piece of litter is harmful to the environment; and

4. I’m responsible for my own trash.