FULU Foundation

FULU informs and educates consumers on the erosion of ownership in technology and fights back against it on the legislative, legal, and cultural fronts.

FULU Foundation exists to inform, mobilize, and equip consumers to take back control over their devices and content. We expose anti-consumer practices, challenge the legal frameworks that enable them, and work to build a culture that values true ownership. Through storytelling, advocacy, and public education, we aim to shift both policy and public perception toward a world where consumers have full control over their tech, where buying a product means having the full right to use, repair, customize, and understand it without interference.