Senior Director of Storytelling & Content (Volunteer)

Senior Director of Storytelling & Content (Volunteer)

PromiseBrands | Storytelling Strategy, Content Leadership & Audience Engagement

Organization: Mentor A Promise (MAP)

Division: PromiseBrands

Location: Remote with NYC-based collaboration as needed

Commitment: Approximately 5–10 hours per week

Type: Volunteer Senior Leadership Role

Minimum Commitment: 6-month commitment required

Reports To: Chief of Brands

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.

Every child has a story.

Every family has a story.

Every community has a story.

At MAP, storytelling is more than communication—it is how we build understanding, strengthen human connection, elevate lived experiences, celebrate resilience, and inspire action.

About PromiseBrands

PromiseBrands is MAP's brand strategy, marketing, communications, audience engagement, creative campaigns, and organizational identity division.

The division helps shape how Mentor A Promise is understood and experienced through compelling narratives, meaningful engagement, and mission-driven communications.

PromiseBrands works closely with PromiseStudios, PromiseVoice, PromisePages, PromisePublic, and leadership teams to ensure MAP's stories reflect authenticity, dignity, hope, and impact.

Role Overview

The Senior Director of Storytelling & Content serves as MAP's senior leader responsible for content strategy, storytelling development, narrative architecture, editorial planning, audience engagement, and mission-driven communications.

This role oversees how MAP tells its story across digital platforms, publications, campaigns, newsletters, blogs, podcasts, social media, documentaries, educational content, community initiatives, and public-facing communications.

Working closely with creative, marketing, communications, advocacy, program, and executive leadership teams, the Senior Director helps transform organizational impact into stories that educate, inspire, mobilize, and strengthen public trust.

The Senior Director ensures that every story shared by MAP reflects the organization's mission, values, and commitment to children and families.

Key Responsibilities

Storytelling Strategy & Narrative Leadership

• Develop and lead MAP's organizational storytelling strategy
• Establish narrative frameworks and content priorities
• Define how MAP communicates its mission, impact, and vision
• Build storytelling systems that support long-term audience growth
• Strengthen consistency across all public-facing narratives

Content Strategy & Editorial Leadership

• Develop organization-wide content strategies and editorial calendars
• Oversee content planning across multiple platforms and channels
• Ensure content aligns with brand, mission, and audience objectives
• Maintain quality standards for written, visual, audio, and multimedia content
• Guide long-term content development efforts

Mission Storytelling

• Elevate stories that reflect the experiences of children, families, mentors, volunteers, and communities
• Support ethical and trauma-informed storytelling practices
• Ensure stories are shared with dignity, respect, and authenticity
• Strengthen community-centered communications
• Promote narratives that inspire hope, belonging, and opportunity

Audience Engagement & Growth

• Develop content strategies that strengthen audience relationships
• Increase engagement across digital and community channels
• Support donor, volunteer, family, partner, and community communications
• Build deeper connections through meaningful storytelling
• Strengthen audience retention and loyalty

Cross-Platform Content Leadership

• Partner with PromiseStudios on podcasts, documentaries, films, and creative media
• Collaborate with PromiseVoice on blogs, journalism, newsletters, and editorial content
• Support PromisePages and publishing initiatives
• Work with PromisePublic on advocacy and public awareness content
• Align storytelling efforts across all MAP divisions

Campaign Storytelling

• Support fundraising, volunteer recruitment, awareness, advocacy, and community engagement campaigns
• Develop narrative strategies that strengthen campaign effectiveness
• Ensure content supports organizational goals and audience needs
• Help translate impact into compelling stories and calls to action

Content Governance & Quality

• Establish editorial standards and content guidelines
• Maintain quality, consistency, and accuracy across content initiatives
• Develop content review and approval processes
• Support brand and messaging alignment
• Promote responsible storytelling practices

Leadership Responsibilities

The Senior Director provides leadership and oversight for:

Content Strategy

Responsible for:

• Editorial planning
• Content development
• Content governance
• Audience engagement

Storytelling

Responsible for:

• Narrative development
• Mission storytelling
• Impact communications
• Community-centered storytelling

Editorial & Publishing

Responsible for:

• Blogs
• Newsletters
• Articles
• Long-form content

Multimedia Content

Responsible for:

• Podcasts
• Video content
• Documentary storytelling
• Cross-platform content experiences

Audience Engagement

Responsible for:

• Content performance
• Community engagement
• Audience growth
• Relationship building

Preferred Qualifications

• Experience in content strategy, journalism, publishing, communications, storytelling, editorial leadership, marketing, media, public relations, or related fields
• Exceptional writing, editing, and narrative development abilities
• Experience leading content teams and cross-functional initiatives
• Strong understanding of digital content ecosystems and audience engagement
• Excellent communication and leadership skills
• Passion for mission-driven storytelling and social impact

Why This Role Matters

People connect with organizations through stories long before they connect through statistics.

The Senior Director of Storytelling & Content helps ensure that Mentor A Promise's mission, impact, and community are communicated in ways that are authentic, compelling, and transformative.

This role helps amplify voices, strengthen trust, build community, and inspire action on behalf of children and families experiencing housing instability.

Success Measures

• Audience engagement and content performance
• Growth of MAP's storytelling ecosystem
• Quality and consistency of content across platforms
• Community and stakeholder engagement
• Campaign storytelling effectiveness
• Brand narrative alignment
• Growth in awareness, trust, and mission visibility

Volunteer Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment
• Maintain timely and professional communication
• Collaborate through MAP systems and communication platforms
• Support MAP's safeguarding standards, mission, and organizational values
• Participate in leadership and strategic planning meetings

What You'll Gain

• Senior leadership experience overseeing storytelling and content strategy
• Opportunity to shape the narrative of a growing nonprofit organization
• Collaboration with executive, communications, marketing, publishing, media, and advocacy leaders
• Professional references and letters of recommendation
• Meaningful impact supporting children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and include their resume, writing samples, portfolio (if applicable), and cover letter.

Please highlight experience involving storytelling, journalism, publishing, communications, content strategy, editorial leadership, media production, marketing, or audience engagement.

Help tell the stories that inspire hope, strengthen community, and expand opportunity for children and families through Mentor A Promise.

Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.