Global Marketing Manager

Position title: Global Marketing Manager

Location: Global (Remote)

Category: FTA International

Level: S5

Duration: Two Years (Renewable)

Supervisor/Report to: Director, Public Information

Job type: Volunteer (Part-Time)

The International Youth Federation (IYF) is a global non-profit youth organization network governed by the present statutes and the Swiss Civil Code. It is politically neutral and non-denominational, aiming to empower youth worldwide.

The IYF is a global youth network, an organization advocating for change and connecting countries to knowledge, experience and resources to empower young people across the world. IYF works in over 50 countries and territories, helping to achieve youth empowerment and improve the status of youth.

The IYF Department of Public Information (DPI) is responsible for developing and implementing the IYF Global Communications Strategy, strengthening support for the IYF by promoting key messages and strategies on priority youth issues, implementing global campaigns and coordinating communications and public information activities between headquarters, regional administrations and member counties. The IYF Department of Global Marketing (DGM) works to improve the organization position and promote the IYF's vision, mission, knowledge, communication, and outreach objectives across global audiences. DGM advises the IYF Executive Office, Executive Board and senior leaders, giving guidance, perspective and ideas in marketing affairs that will assist the IYF to continue to generate, enable and grow long-term revenue streams for the organization.

Under the supervision of the Director of Public Information, the Global Marketing Manager develops and implements a plan to bolster communications efforts across the organization, focusing particularly on raising IYF’s profile and producing and coordinating partner and donor-related communications with the other DPI teams. She/he is responsible for a team providing corporate communications support services and strategic outreach, including IYF branding and marketing through the promotion of public information, marketing, advertising and awareness-raising through global campaigns.

Mission Statement

To voluntarily represent, positively promote, and uphold the mission of “Empowering youth for a better world” in various programs and opportunities throughout the IYF interventions across member countries.

Duties and Responsibilities

• Conceptualize and implement a global strategy for outreach and positioning of IYF, including developing, coordinating, and generating external partnerships and support for branding and marketing campaigns with multiple target audiences;
• Strengthen outreach to donors and other partners through strategic products and services in collaboration with BER/NAC/BGPS, and other DPI units;
• Leads, manages and motivates Global Marketing team, overseeing personnel in the recruitment, performance and career management processes;
• Oversee the provision of marketing advisory services for writing/editing, translation, and dissemination of multilingual communications tools;
• Support resource mobilization efforts for emerging initiatives across the organization;
• Increase IYF’s multilingual presence through translation services in all IYF languages;
• Develop multilingual tools, templates and guidelines for corporate communications products and ensure visual coherence of the IYF brand;
• Update, maintain and enhance marketing of the IYF marketing and partnerships toolkit; and
• Provide marketing strategies tailored to specific projects, activities and programmes.

Language

Advanced English skills are required.

Experience

Marketing experience within an NGO, INGO, charity, international development, youth empowerment, women's empowerment, non-profit, or similar industry is required.