Digital Marketing Specialist & GA4 Specialist

Organization: Digital Aid Seattle

Location: Remote

Duration: 6+ Months

Responsibilities

• Analytics and Reporting:
• Oversee and optimize the use of Google Analytics (GA4) and Google Tag Manager (GTM).
• Analyze user behavior patterns and monitor referral traffic sources.
• Google Ads Management:
• Collaborate with the Data and Marketing teams to devise effective Google Ads campaigns targeting specific user groups.
• Conduct keyword research, craft engaging ad copy, set bid strategies, and optimize campaigns for performance and ROI.
• SEO Optimization:
• Conduct on-page and off-page SEO assessments.
• Undertake keyword research and apply SEO strategies to enhance organic search rankings for multiple websites.
• Collaboration and Strategy:
• Collaborate closely with the Marketing and Data Analytics Team to evaluate social media campaign efficacy and refine strategies.
• Engage with like-minded organizations to explore collaborative opportunities.
• Attend both general weekly meetings and specific team meetings.

Required Qualifications

• Proficiency in Google Analytics.
• Entry-level to mid-level familiarity with social media platforms.

What's In It For You

• Gain invaluable hands-on experience in Google analytics with potential leadership opportunities.
• Collaborate with a dynamic team of dedicated professionals.
• Enhance your professional portfolio and strengthen your resume.
• Make a real difference in the lives of those who use our products and services.