Volunteer Social Media Analysis & Insights Officer

This Role Turns Data Into Action, Not Just Numbers

At Tell My Truth and Shame the Devil C.I.C., content is created at scale by hundreds of volunteers. But content without insight is wasted effort.

The Social Media Analysis & Insights Officer ensures that every post, video clip, podcast snippet, or visual asset has measurable impact. You are the intelligence engine, translating raw platform data into actionable strategies for growth, engagement, and community trust.

This role is not about vanity metrics. It is about understanding what works, what resonates, and what drives meaningful action.

Purpose of the Role

The purpose of this role is to:

• Measure, track, and interpret performance across all CIC platforms
• Identify content that drives donor growth, volunteer mobilisation, VFAP recruitment, and community engagement
• Provide actionable insight to content creators, campaign managers, and the Social Media Director
• Highlight trends, risks, and opportunities at platform and borough-level
• Ensure data-informed decisions guide strategy without sacrificing values or ethics

You transform analytics into intelligence that shapes action.

Experience Qualification and Requirements

Essential experience

• Experience in social media analytics across one or more platforms (TikTok, Instagram, X, YouTube, LinkedIn).
• Experience building dashboards and visual reporting (e.g., Looker Studio/Google Data Studio, Power BI, Tableau, or equivalent).
• Experience using Excel or Google Sheets for analysis, including KPI tracking, trend analysis, and data cleaning.
• Experience measuring and reporting KPIs for digital content or campaigns, including performance interpretation and recommendations.
• Experience turning data into actionable insights (not just reporting numbers) and communicating them clearly to non-technical stakeholders.

Essential skills

• Strong analytical thinking with ability to identify patterns, test assumptions, and avoid over-reliance on vanity metrics.
• Ability to connect performance signals to outcomes (donations, volunteer actions, trust indicators) and explain correlation limits responsibly.
• Strong data visualisation and storytelling skills: clear dashboards, concise summaries, and practical “what to do next” outputs.
• High attention to detail and consistency in KPI definitions, reporting cadence, and data integrity.
• Ability to work collaboratively with director, campaign, content, engagement, and systems teams to improve performance loops.
• Self-management, reliability, and accountability in a fast-moving build phase with evolving priorities.

Desirable

• Experience with non-profit or community impact measurement, including engagement quality and trust signals.
• Experience with trend research, audience insight, and experimentation frameworks (A/B testing, creative testing).
• Familiarity with tracking ambassador/community distribution and localised (“borough-level”) engagement patterns.

Formal qualifications

• Formal qualifications are not required; equivalent practical experience is highly valued.

Main Responsibilities/ Key Duties

• Build and maintain performance dashboards that track platform, campaign, and community-level outcomes across TikTok, Instagram, X, YouTube, and LinkedIn.
• Analyse correlations between content performance and organisational outcomes, including content-to-donation, content-to-volunteer mobilisation, and content-to-engagement/retention signals.
• Track ambassador adoption of approved content, including what gets used, where it performs best, and what barriers reduce uptake (format, clarity, timing, relevance).
• Identify high-performing formats, topics, hooks, CTAs, posting patterns, and creators, and translate these into repeatable insights the team can action quickly.
• Generate insights at multiple levels: platform-specific performance, campaign-level learning, and borough/community-specific engagement patterns to support localised messaging.
• Feed intelligence consistently to the Social Media Director, Campaign Manager, Content Creators, and Engagement Officers to improve strategy, production priorities, and community responses.
• Recommend practical action plans to scale what works (replicate formats, expand reach, optimise distribution) and address underperforming content (iterate creative, adjust targeting, refine CTA).
• Maintain clear records for reporting and transparency, ensuring insight outputs are traceable, consistent, and suitable for internal review and governance.
• Support development of KPI frameworks and reporting standards, including definitions, measurement rules, cadence, and ownership, so the C.I.C can scale analysis without confusion.
• Contribute to continuous improvement by testing hypotheses, monitoring trends, and flagging risks (e.g., vanity metrics, misleading interpretations, safeguarding-sensitive performance patterns).

This role is not suitable if you:

• Prefer to work without data
• Seek surface-level social media metrics
• Are uncomfortable making recommendations that influence strategy
• Want purely creative or posting roles
• Expect immediate paid employment

Important to Be Clear

This is:

• A volunteer role during the build phase
• A position of real strategic influence
• Not symbolic; your work directly shapes the CIC’s growth and impact

Paid roles will be introduced as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to:

• A values and ethics conversation
• A practical discussion about data, reporting, and actionable insight

If you believe data is a tool for community transformation, and that impact is more important than vanity metrics, this role is for you.

A Final Word

Data is about people, not numbers.

If you know that:

Trust is built through accuracy and accountability

Context matters more than vanity metrics

Insight carries ethical responsibility