Director of Marketing & Audience Growth (Volunteer)

Director of Marketing & Audience Growth (Volunteer)

PromiseVoice | Marketing Strategy, Campaigns & Audience Development

Organization: Mentor A Promise (MAP)

Division: PromiseVoice

Location: Remote with NYC-based collaboration as needed

Type: Volunteer Leadership Role

Commitment: Approximately 5–10 hours per week

Minimum Commitment: 6-month commitment required

Reports To: Chief Marketing & Communications Officer

Works Closely With: PromiseStudios, PromiseBrands, PromisePages, PromisePublic, PromiseBridge, PromiseGiving, Program Leadership, and Data & Impact Teams

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit supporting children and youth ages 5–18 experiencing housing instability through mentorship, literacy, education, creative opportunity, advocacy, and community-centered support.

As MAP grows, strong marketing is essential to ensuring our programs, stories, research, publications, partnerships, and opportunities reach the people who can engage with and advance our mission.

About PromiseVoice

PromiseVoice is MAP's marketing, communications, media, and audience engagement division.

The division shapes how MAP is seen, understood, and experienced—bringing together marketing, strategic communications, public relations, digital media, content strategy, executive communications, and audience insights under one coordinated organizational voice.

Our goal is not attention for attention's sake.

We turn attention into awareness, awareness into engagement, and engagement into meaningful action.

Role Overview

Mentor A Promise is seeking a strategic, creative, and data-informed Director of Marketing & Audience Growth to lead integrated marketing, campaign strategy, audience development, and performance optimization across the organization.

Reporting to the Chief Marketing & Communications Officer, this leader will translate MAP's programs, stories, publications, events, and initiatives into thoughtful campaigns that reach the right audiences and inspire meaningful engagement.

This role requires both creative instinct and analytical discipline—someone who understands exceptional storytelling but also knows how to build the strategy, distribution, measurement, and optimization systems that allow great work to reach its audience.

What You'll Build

You will help build:

• MAP's integrated marketing strategy
• Audience growth and segmentation systems
• Campaign planning and launch frameworks
• Digital distribution and channel strategies
• Marketing analytics and performance dashboards
• Email and newsletter growth strategies
• Audience journeys and engagement pathways
• Repeatable systems for turning creative work into measurable reach and action

Key Responsibilities

Marketing & Campaign Strategy

• Develop integrated marketing strategies for MAP programs, publications, films, podcasts, events, campaigns, and major initiatives.
• Build campaign plans from concept through launch, optimization, and post-campaign evaluation.
• Establish clear audiences, objectives, channels, calls to action, and measures of success.
• Translate organizational priorities into compelling audience-facing campaigns.
• Coordinate campaign calendars and major launches across divisions.

Audience Growth & Engagement

• Develop strategies to grow and deepen engagement with MAP's audiences.
• Build meaningful audience segments based on interests, behaviors, and engagement.
• Strengthen pathways from awareness to volunteering, partnership, readership, participation, giving, and advocacy where appropriate.
• Develop strategies for email, newsletter, social, digital, partnership, and community distribution.
• Balance audience growth with meaningful engagement rather than focusing on vanity metrics.

Marketing Analytics & Optimization

• Establish measurable goals and key performance indicators for campaigns.
• Analyze reach, engagement, conversion, retention, and channel performance.
• Build dashboards and reporting systems that translate marketing data into actionable insights.
• Test and refine messaging, content, channels, and campaign strategies.
• Use evidence to continuously improve marketing effectiveness.

Creative & Cross-Divisional Collaboration

• Partner with PromiseStudios, PromiseBrands, PromisePages, PromisePublic, PromiseBridge, PromiseGiving, and program teams.
• Translate creative assets into coordinated campaign strategies without compromising their artistic integrity.
• Develop campaign briefs that provide creative teams with clear audiences, objectives, messages, deliverables, and timelines.
• Ensure marketing activities remain consistent with MAP's brand, safeguarding, privacy, accessibility, and dignity-centered storytelling standards.

Team Leadership

• Help recruit, develop, and retain marketing volunteers.
• Establish clear responsibilities, priorities, timelines, and accountability.
• Mentor emerging marketing professionals and encourage continuous learning.
• Build workflows that allow campaigns to move efficiently from strategy through execution.
• Create a collaborative environment where creative thinking and data-informed decision-making strengthen one another.

What Success Looks Like

Success is not measured simply by followers, impressions, or clicks.

Success means:

• MAP has a clear and coordinated marketing strategy.
• Campaigns begin with defined audiences, objectives, and measurable outcomes.
• Audience reach and meaningful engagement grow over time.
• Marketing decisions increasingly reflect evidence and audience insights.
• Creative work receives thoughtful, coordinated distribution.
• Email and digital audiences become more engaged and better understood.
• Campaign performance is consistently measured and improved.
• Divisions understand how marketing supports their goals.
• MAP converts greater awareness into meaningful participation in its mission.

Ideal Candidate

The ideal candidate is a strategic marketer, audience builder, and collaborative leader who understands that creativity and performance should reinforce one another.

Strong candidates may bring experience in:

• Marketing strategy
• Growth marketing
• Audience development
• Integrated campaigns
• Digital marketing
• Content marketing
• Email marketing
• Creative campaign management
• Marketing analytics
• Media or entertainment marketing
• Nonprofit or social-impact marketing

Candidates should demonstrate:

• Strong strategic and analytical thinking
• Experience developing campaigns from concept through measurement
• Understanding of audience segmentation, engagement, and conversion
• Strong writing, messaging, and creative judgment
• Ability to interpret marketing data and translate it into action
• Experience collaborating with multidisciplinary creative teams
• Strong organization, communication, and follow-through
• Commitment to ethical, inclusive, accessible, and dignity-centered marketing

Experience in the nonprofit sector is welcomed but not required. We value candidates from agencies, media, publishing, entertainment, education, technology, consumer brands, startups, and other sectors who want to apply their expertise toward social impact.

Why This Role Matters

Powerful work cannot create its full impact if the people who need to discover it never see it.

MAP is producing stories, programs, publications, research, partnerships, and creative work with the potential to inspire meaningful action.

The Director of Marketing & Audience Growth ensures that work does not simply exist—it reaches the right people, earns their attention, deepens their connection, and gives them a meaningful way to participate.

Creative work deserves strategic amplification.

Commitment & Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment required
• Attend regular PromiseVoice leadership and team meetings.
• Maintain consistent communication with the Chief Marketing & Communications Officer.
• Take ownership of assigned priorities and follow through on commitments.
• Communicate regularly with team members and cross-divisional partners.
• Maintain timely, professional responsiveness through MAP's organizational systems.
• Help recruit, develop, and support volunteers within the function.
• Model accountability, collaboration, integrity, creativity, and continuous improvement.
• Keep MAP's mission and the dignity of children and families experiencing housing instability at the center of every marketing decision.

What You'll Gain

• Leadership experience building marketing and audience-growth systems within a growing nonprofit
• Direct collaboration with senior and executive leadership
• Opportunity to develop integrated campaigns across publishing, film, programs, advocacy, partnerships, fundraising, and digital media
• Experience building audience strategy, analytics, and scalable marketing infrastructure
• Collaboration with multidisciplinary creative and mission-driven teams
• Professional references and letters of recommendation
• The opportunity to apply sophisticated marketing expertise toward expanding opportunity for children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and submit:

• Resume
• Cover Letter

Please highlight relevant experience in marketing strategy, audience development, growth marketing, integrated campaigns, digital marketing, creative strategy, marketing analytics, or related fields.

Don't just help us reach more people. Help us reach the right people—and give them a reason to care, connect, and act.

Thank you for your interest in volunteering with Mentor A Promise. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, compliance, and programmatic requirements. We appreciate your interest in our mission and your understanding of these requirements.