Instagram Creator & Content Lead

Role: Instagram Creator & Lead

Commitment: ~4–5 hours/week (Flexible)

Location: 100% Remote (DFW locals can optionally capture event content in person, but not required)

Reports To: Marketing Director

The Setup

Instagram is where our community builds trust, browses carousels, shares urgent cases to their stories, and DMs us to adopt.

Abandoned Pet Project is a 100% foster-based, volunteer run non-profit rescue. Because our animals live in foster homes rather than a central shelter, our content pipeline relies on real, raw moments captured on smartphones.

You won't be sifting through a massive corporate archive. Instead, you’ll help build our content sourcing process from the ground up—working with foster families and handlers to request simple video clips, snap quick photos, and capture the real, unpolished daily lives of our rescue pets.

We need an Instagram Lead to curate our feed, write captivating carousels and captions, design aesthetic stories, and turn casual grid-scrollers into active adopters, fosters, and monthly donors.

What You’ll Do

• Own the Instagram Grid & Stories: Maintain a clean, visually appealing grid while keeping Stories active daily with polls, Q&As, foster updates, and urgent adoption calls.
• Build Hook-Driven Carousels & Reels: Turn raw photo drops and phone clips from our foster network into clean graphic carousels (using Canva) and aesthetic Reels with hook-first captions.
• Feature Our Long-Stay Underdogs: Work closely with our Long-Stay Ambassadors to build dedicated highlight reels, detailed bio carousels, and grid posts for dogs who have been waiting years for homes (like Bernie, Dobby, and Buster).
• Engage in the DMs & Comments: Keep the comment section active, respond to story replies with a warm, authentic voice, and route adoption/foster questions directly to our team.
• Grid Strategy: Organize content pillars (Medical Transformation, Long-Stay Spotlights, Foster Life, Adoption Urgency) so our account looks professional, trustworthy, and active.

What We’re Looking For

• You understand Instagram culture—pacing, clean visual formatting, cover frames, carousel hook slides, and shareable story graphics.
• Experience creating quick graphics in Canva (or Adobe/Figma) and editing vertical video for Reels.
• Strong caption writer—you know how to write text that gets saved, shared, and read without relying on depressing or overly formal copy.
• Self-motivated and comfortable working independently using our shared digital media folder.

Why Take This On?

• Full Creative Ownership: Manage a key digital brand channel with creative freedom—no rigid corporate approval loops.
• Portfolio & Social Proof: Direct, trackable proof of running an active non-profit Instagram account with measurable growth and adoption results.
• Actual Lifesaving Impact: Instagram shares directly drive foster applications and emergency medical donations that save dogs off euthanasia lists.

How to Apply

Reach out via idealist.org or apply at https://new.shelterluv.com/form/volunteer/APPR/42691-volunteer-application.