Director of Brand Operations (Volunteer)

Director of Brand Operations (Volunteer)

PromiseBrands | Brand Operations, Governance & Organizational Excellence

Organization: Mentor A Promise (MAP)

Division: PromiseBrands

Location: Remote with NYC-based collaboration as needed

Commitment: Approximately 5–10 hours per week

Type: Volunteer Leadership Role

Minimum Commitment: 6-month commitment required

Reports To: Chief of Brands

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.

As MAP continues to grow across programs, publishing, media, technology, marketing, housing, and public engagement, maintaining consistency, efficiency, and alignment across brand initiatives becomes increasingly important.

Strong brands are not built through creativity alone. They are sustained through systems, governance, execution, and operational excellence.

About PromiseBrands

PromiseBrands is MAP's brand strategy, marketing, communications, creative services, audience engagement, social enterprise, and organizational identity division.

The division helps ensure that every public-facing experience reflects the mission, values, quality, and vision of Mentor A Promise.

Role Overview

The Director of Brand Operations serves as the operational leader responsible for managing the systems, workflows, governance structures, planning processes, and organizational coordination that support the success of PromiseBrands.

This role ensures that brand initiatives move efficiently from strategy to execution while maintaining consistency, accountability, quality, and alignment across all marketing, communications, creative, content, and audience engagement functions.

Working closely with the Chief of Brands and senior brand leadership, the Director helps create the operational infrastructure that allows the division to scale effectively while supporting organizational growth.

Key Responsibilities

Brand Operations & Governance

• Develop and maintain operational systems that support PromiseBrands
• Establish workflows, standards, and brand management processes
• Support brand governance and quality assurance efforts
• Ensure consistency across campaigns, communications, and creative initiatives
• Strengthen organizational alignment and accountability

Planning & Project Management

• Coordinate division-wide planning activities
• Support annual, quarterly, and campaign planning processes
• Track major projects, deliverables, and strategic initiatives
• Monitor deadlines and resource allocation
• Improve execution and operational efficiency

Cross-Functional Coordination

• Serve as a central coordination point across PromiseBrands teams
• Facilitate collaboration between marketing, creative, communications, content, and social enterprise functions
• Support communication between PromiseBrands and other MAP divisions
• Help resolve operational barriers and workflow challenges
• Strengthen organizational transparency and alignment

Brand Systems & Asset Management

• Oversee management of brand resources, templates, and operational tools
• Maintain brand documentation and standards
• Support organization and accessibility of creative assets
• Improve operational processes related to brand management
• Promote consistency across brand touchpoints

Performance & Reporting

• Develop operational dashboards and performance tracking systems
• Monitor project progress and team effectiveness
• Support reporting for leadership and strategic planning
• Identify operational improvement opportunities
• Promote data-informed decision-making

Budget & Resource Coordination

• Support budget planning and resource allocation activities
• Monitor operational needs and project requirements
• Assist leadership with prioritization and capacity planning
• Strengthen operational sustainability across the division

Leadership Responsibilities

The Director provides operational leadership and coordination across:

Brand Governance

Responsible for:

• Brand standards
• Brand compliance
• Operational consistency
• Quality assurance

Project Management

Responsible for:

• Project tracking
• Planning processes
• Workflow management
• Execution support

Operations & Systems

Responsible for:

• Operational infrastructure
• Documentation
• Process improvement
• Resource management

Performance & Reporting

Responsible for:

• KPI tracking
• Dashboard development
• Reporting systems
• Operational insights

Cross-Functional Coordination

Responsible for:

• Team alignment
• Stakeholder communication
• Collaboration processes
• Organizational effectiveness

Preferred Qualifications

• Experience in operations, project management, business operations, marketing operations, communications operations, program management, consulting, or related fields
• Strong organizational and systems-thinking abilities
• Experience managing multiple projects and stakeholders
• Excellent communication and coordination skills
• Strong analytical and problem-solving capabilities
• Passion for mission-driven leadership and operational excellence

Why This Role Matters

Great brands require more than creativity.

They require discipline.

They require coordination.

They require systems that transform vision into consistent execution.

The Director of Brand Operations helps ensure that PromiseBrands operates with the structure, efficiency, and excellence needed to support MAP's growing mission and impact.

This role serves as the operational backbone of the brand division, helping teams work smarter, collaborate more effectively, and deliver exceptional results.

Success Measures

• Operational efficiency across PromiseBrands
• Project delivery performance
• Brand consistency and governance compliance
• Team coordination and collaboration effectiveness
• Process improvement and workflow optimization
• Leadership satisfaction and stakeholder alignment
• Division-wide planning and execution success

Volunteer Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment
• Maintain timely and professional communication
• Collaborate through MAP systems and communication platforms
• Support MAP's mission, safeguarding standards, and organizational values
• Participate in leadership and planning meetings

What You'll Gain

• Leadership experience overseeing operations within a growing brand organization
• Opportunity to build systems that support long-term organizational growth
• Collaboration with executive, marketing, communications, creative, and strategy leaders
• Professional references and letters of recommendation
• Meaningful impact supporting children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and include their resume and cover letter.

Please highlight experience involving operations, project management, business administration, marketing operations, communications, process improvement, consulting, or organizational effectiveness.

Help build the systems, structure, and operational excellence that power the future of PromiseBrands and Mentor A Promise.

Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.