Senior Director of Digital Brand Experience (Volunteer)

Senior Director of Digital Brand Experience (Volunteer)

PromiseBrands | Digital Experience, Audience Engagement & Brand Innovation

Organization: Mentor A Promise (MAP)

Division: PromiseBrands

Location: Remote with NYC-based collaboration as needed

Commitment: Approximately 5–10 hours per week

Type: Volunteer Senior Leadership Role

Minimum Commitment: 6-month commitment required

Reports To: Chief of Brands

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.

In today's world, many people experience an organization for the first time through its website, social media, digital platforms, content, campaigns, and online interactions.

Every digital touchpoint is an opportunity to build trust, inspire action, strengthen relationships, and communicate impact.

About PromiseBrands

PromiseBrands is MAP's brand strategy, marketing, communications, audience engagement, consumer products, and growth division.

The division helps shape how Mentor A Promise is experienced across digital, physical, and community environments while ensuring consistency, accessibility, innovation, and audience-centered engagement.

Role Overview

The Senior Director of Digital Brand Experience serves as the senior leader responsible for shaping and optimizing how audiences experience the Mentor A Promise brand across all digital channels and platforms.

This role oversees digital brand strategy, website experience, audience journeys, digital engagement, content experiences, campaign integration, user experience collaboration, and online community growth.

Working closely with PromiseProducts, PromiseExperience, PromiseVoice, PromiseStudios, PromisePublic, and Executive Leadership, the Senior Director helps ensure that every digital interaction reflects MAP's mission, values, professionalism, accessibility standards, and commitment to children and families.

The Senior Director helps transform digital engagement into meaningful relationships, deeper trust, stronger participation, and greater mission impact.

Key Responsibilities

Digital Brand Strategy

• Develop and lead MAP's digital brand experience strategy
• Establish standards for digital audience engagement
• Align digital experiences with organizational brand objectives
• Strengthen consistency across all online platforms and channels
• Support long-term digital growth and innovation initiatives

Website & Digital Experience Leadership

• Oversee the strategic direction of MAP's website and digital properties
• Improve user journeys and audience experiences
• Support accessibility, usability, and engagement improvements
• Partner with technology and UX leaders on experience optimization
• Ensure digital experiences remain mission-centered and user-focused

Audience Engagement & Community Growth

• Develop strategies that strengthen digital engagement and participation
• Improve supporter, volunteer, donor, and community journeys
• Build audience retention and relationship-development initiatives
• Support growth of online communities and engagement channels
• Strengthen connections between digital experiences and organizational outcomes

Content Experience & Storytelling

• Partner with PromiseVoice and PromiseStudios to create compelling digital experiences
• Support content strategy across websites, blogs, campaigns, newsletters, podcasts, videos, and social channels
• Ensure storytelling remains consistent and audience-centered
• Strengthen audience understanding of MAP's mission and impact

Campaign Integration

• Collaborate with marketing and campaign leaders to support integrated digital initiatives
• Ensure seamless audience experiences across campaigns and channels
• Support awareness, fundraising, recruitment, advocacy, and engagement campaigns
• Improve digital conversion pathways and audience participation

Digital Innovation & Emerging Platforms

• Monitor trends in digital engagement and audience behavior
• Evaluate new technologies, platforms, and engagement opportunities
• Identify opportunities to improve digital experiences and organizational reach
• Support innovation initiatives that strengthen audience engagement

Analytics & Performance Optimization

• Establish digital experience performance metrics
• Monitor audience behavior and engagement trends
• Analyze user journeys and digital performance
• Develop recommendations for continuous improvement
• Promote data-informed decision-making across digital initiatives

Leadership Responsibilities

The Senior Director provides leadership and oversight for:

Digital Experience Strategy

Responsible for:

• Digital brand experiences
• Audience journeys
• User engagement
• Experience optimization

Website & Platform Experience

Responsible for:

• Website strategy
• User experience collaboration
• Digital accessibility
• Online engagement

Audience Engagement

Responsible for:

• Community growth
• Relationship development
• Audience retention
• Engagement strategies

Content Experience

Responsible for:

• Digital storytelling
• Content journeys
• Audience experiences
• Multi-channel integration

Digital Analytics

Responsible for:

• Engagement reporting
• Audience insights
• Performance measurement
• Optimization strategies

Preferred Qualifications

• Experience in digital marketing, digital strategy, audience engagement, user experience, digital communications, brand management, content strategy, or related fields
• Strong understanding of digital ecosystems and audience behavior
• Experience leading cross-functional digital initiatives
• Knowledge of website strategy, engagement analytics, and digital experience design
• Strong communication and leadership skills
• Passion for mission-driven innovation and community impact

Why This Role Matters

A brand is no longer experienced only through advertisements or logos.

It is experienced through every click, every interaction, every story, and every digital journey.

The Senior Director of Digital Brand Experience helps ensure that every person who encounters Mentor A Promise online experiences an organization that is welcoming, accessible, trustworthy, impactful, and deeply committed to children and families.

This role helps transform digital experiences into lasting relationships and lasting relationships into meaningful impact.

Success Measures

• Website engagement and user satisfaction
• Audience growth and retention
• Digital conversion performance
• Community engagement metrics
• Digital campaign effectiveness
• Accessibility and user experience outcomes
• Growth in supporter participation and engagement

Volunteer Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment
• Maintain timely and professional communication
• Collaborate through MAP systems and communication platforms
• Support MAP's mission, safeguarding standards, and organizational values
• Participate in leadership and strategic planning meetings

What You'll Gain

• Senior leadership experience shaping digital brand experiences for a growing nonprofit organization
• Opportunity to influence audience engagement, innovation, and digital transformation
• Collaboration with executive, marketing, communications, technology, and creative leaders
• Professional references and letters of recommendation
• Meaningful impact supporting children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and include their resume and cover letter.

Please highlight experience involving digital strategy, digital marketing, audience engagement, user experience, website management, content strategy, brand management, communications, or digital transformation.

Help create digital experiences that inspire trust, strengthen community, and expand opportunity for children and families through Mentor A Promise.

Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.