BCW Volunteer Social Media Designer

Black Cannabis Week (BCW) was founded to address the growing gap between emerging opportunities and the communities most impacted by criminalization. What began as conversations among advocates, educators, entrepreneurs, and community leaders evolved into a movement for collective advancement.

Since 2018, BCW has grown into a national platform rooted in Philadelphia. We bring together policymakers, entrepreneurs, students, artists, wellness practitioners, and changemakers. Through education, entrepreneurship, advocacy, wellness, and culture, we create spaces for meaningful collaboration. Our mission is to build pathways for equity, opportunity, leadership, and lasting community impact.

BCW is looking to build out a new, volunteer (unpaid) social media team to support media infrastructure surrounding our handle (@blackcannabisweek) and two main events: (1) The Daily Dose Tour, a segment of mini-conferences staged in select Northeast cities leading up to the (2) main September conference during Black Cannabis Week in Philadelphia.

Nick, the social media lead reporting to event organizer Brandi, and new to the Black Cannabis Week team, is a creative with marketing and media experience inside and outside the cannabis ecosystem. He is supporting the development of this volunteer social committee and will be working with members to strategize, create, and publish organic and paid content. His focus will be to set the group up for success and act in a behind-the-scenes advisory role so that team members can get a platform to create true impact for the organization and community.

The structure of this team is to plan out content several weeks, if not months, ahead of time. There will be more boots-on-the-ground, ad hoc content as in-person events arrive in August/September. The team will consist of a coordinator, designer, and strategist, all equally reporting to Nick. You will be asked to attend a weekly check-in, with more check-ins closer to Black Cannabis Week. The work will be managed asyncronously and mostly remote. The coordinator role will be asked to attend parts of BCW in Philadelphia, PA, for capturing and building content pertinent to the events. Attendance is recommended but not required for the designer and strategist.

Social media designer

Responsibilities

• Create meaningful and impactful posts based on the strategy and content calendar built by the coordinator and lead.
• Build 2-4 static and dynamic/video posts per week based on need. Several posts, except in late August into late September, will be able to be made in bulk ahead of time.
• Collaborate with the team on content strategy, and have a seat at the table for important discussions on how we communicate everything we’re about.

Qualifications: Recommended 2-4 years of industry experience and a portfolio of work required for consideration. Philadelphia, PA local preferred, but not required. Prefer ET / CT time zone if remote for coordination.

Estimated time commitment: Ongoing 3-5 hours per week depending on your skill level. There is a possibility the role may become more demanding, expecting 4-8 hours per week in the 2-3 weeks leading up to Black Cannabis Week in late September.