Crowd Funding Team Members

This project will establish a network of accessible libraries (fixed school libraries, community branch libraries, and mobile libraries) and provide trained volunteers and hired tutors to support learners with guided study sessions, homework help, reading clubs and remedial support. The initiative targets children aged 5-18, with special focus on low-income and underserved communities.

Crowdfunding Team Roles and Responsibilities

1. Crowdfunding Project Manager

• Oversees the entire crowdfunding campaign from planning to execution.
• Coordinates between all team members and ensures deadlines are met.
• Develops the campaign strategy, goals, and timeline.
• Monitors progress and adjusts strategies to improve performance.
• Prepares regular updates and reports for the board and stakeholders.

1. Communications & Public Relations Officer

• Crafts compelling messages and stories about the project’s impact on children and education.
• Handles all public communication, media relations, and press releases.
• Engages journalists, bloggers, and community influencers to feature the campaign.
• Builds and maintains a positive image of the NGO and the project online and offline.

1. Social Media & Digital Marketing Specialist

• Manages all social media platforms (Facebook, X, Instagram, LinkedIn, TikTok, etc.).
• Designs and schedules engaging posts, updates, and donation appeals.
• Runs targeted ads to reach donors and supporters globally.
• Responds to online comments and inquiries promptly to maintain engagement.
• Tracks campaign analytics and optimizes online reach and visibility.

1. Content Creator / Storyteller

• Produces high-quality content (videos, photos, articles, testimonials) that show the project’s real impact.
• Interviews children, parents, teachers, and volunteers for human-interest stories.
• Creates emotional narratives that inspire people to donate and share the campaign.
• Works with the social media specialist to ensure consistent tone and branding.

1. Partnerships & Outreach Coordinator

• Reaches out to corporate sponsors, schools, churches, and community groups for support.
• Builds long-term partnerships with local and international donors.
• Organizes collaborations with other NGOs, influencers, and brands to boost visibility.
• Manages relationships with recurring donors and major contributors.

1. Finance & Donation Tracking Officer

• Sets up secure online payment systems and tracks all incoming funds.
• Keeps transparent financial records of donations and expenditures.
• Prepares financial summaries and updates for donors and management.
• Ensures compliance with NGO financial policies and donor reporting requirements.

1. Volunteer Mobilization Coordinator

• Recruits, trains, and manages volunteers to assist with online and offline campaign activities.
• Assigns volunteers to fundraising drives, event support, and promotional efforts.
• Motivates and recognizes volunteers to maintain high morale and engagement.
• Ensures all volunteers understand the project vision and communication tone.

1. Graphic Designer / Visual Communications Officer

• Designs the campaign’s visual identity (logos, posters, banners, infographics, and flyers).
• Ensures all visuals reflect the project’s educational and child-centered mission.
• Creates donor recognition graphics and milestone celebration visuals.
• Collaborates with content creators for cohesive branding across all platforms.

1. Events & Campaign Activations Coordinator

• Plans physical and virtual events to raise funds and awareness (walkathons, school fundraisers, charity concerts, etc.).
• Coordinates logistics, partnerships, and publicity for these events.
• Ensures every event communicates the project’s purpose and mobilizes donors.
• Works closely with the project manager and PR officer for maximum outreach.

1. Donor Relations & Retention Officer

• Communicates directly with donors to thank them and update them on project progress.
• Develops personalized appreciation strategies (certificates, recognition posts, impact reports).
• Builds relationships that encourage repeat donations and referrals.
• Collects feedback from donors to improve future campaigns.