Public Relations (PR) Specialist

Public Relations (PR) Specialist

Cherrie Give Resultz

Department: Communications (reports to Director of Communications)

Program: Apex Talent Initiative Academy

Role Type: Intermediate Learning Opportunity (Unpaid)

Reports To: Public Relations (PR) Manager

Work Environment: Remote

Position Summary

The Public Relations (PR) Specialist participates in a hands-on learning experience focused on executing the day-to-day tactical tasks of public relations campaigns. This role provides practical exposure to media outreach, press materials, storytelling, and campaign coordination within a guided, educational program environment.

Learning Focus Areas

Participants in this role will gain exposure to:

• Tactical execution of PR campaigns
• Media outreach and relationship building
• Press release drafting and media kit development
• Story pitching and follow-up coordination
• Brand messaging alignment and monitoring

Program Activities

Participants may engage in:

• Assisting with the development and distribution of press materials
• Supporting media outreach and pitch coordination
• Monitoring media coverage and compiling reports
• Contributing to campaign execution and tracking
• Collaborating with the Social Media, Creativity, and Marketing teams
• Engaging in practice-based PR exercises and feedback sessions

Participation Expectations

• Engage consistently in program activities and team collaboration
• Maintain professional communication with media contacts and internal teams
• Deliver assigned tasks with attention to detail and brand consistency

Qualifications

Education / Background

Candidates may include students, recent graduates, or early-career professionals interested in communications, public relations, or marketing.

Skills & Abilities

• Strong written communication and storytelling skills
• Attention to detail and organizational ability
• Interest in media relations and campaign execution
• Professional demeanor and brand alignment mindset

Work Environment

This is a fully remote learning environment involving structured campaign tasks, team collaboration, and guided PR activities.

Program Nature

This learning opportunity is part of the structured Apex Talent Initiative Academy program designed for educational and professional development. Participation is voluntary and does not constitute employment. All activities are for learning purposes and are not used as a substitute for paid work.

Future Opportunities

Participants demonstrating strong engagement may be considered for future advanced opportunities within the Academy based on organizational needs and program availability. Participation does not guarantee any future role.