Program Marketing Content Strategist

Job Title: Program Marketing Content Strategist

Organization: BizLeadhers (BizLeadhers.org)

Location: Remote (U.S.-based; headquarters in New York, NY)

Employment Type: Part-Time / Volunteer / Time commitment (5 - 10) hours per week

About BizLeadhers

At BizLeadhers (formerly Positive Planet US), we believe that big dreams start small. Small businesses account for 99% of all businesses in the United States, yet only 22% are owned by women. We are on a mission to change those numbers.

BizLeadhers is a 501(c)(3) nonprofit organization dedicated to empowering women entrepreneurs and underserved small business founders at early and growth stages. Through our specialized structured programming—including (our high-impact incubator), (our extended learning and networking community), and our AI-powered platform ("Start Small Today")—we bridge the gap to access capital, 1-on-1 expert mentorship, and vital business resources.

Role Overview

We are seeking a creative, strategic, and mission-driven Marketing Content Strategist to amplify our voice and elevate the stories of the resilient women and BIPOC founders we serve. Reporting directly to the Marketing leadership team, you will shape our content ecosystem across digital channels. Your primary objective will be to drive cohort enrollment, engage our volunteer mentor network, attract donor support, and establish BizLeadhers as a premier thought leader in inclusive economic development.

Key Responsibilities

• Content Strategy & Editorial Management: Develop, execute, and oversee an integrated content marketing strategy across our website, blog, email newsletters, and social media platforms (with a heavy emphasis on LinkedIn).
• Impactful Storytelling: Source, interview, and write compelling profiles, success stories, and case studies featuring our cohort alumni and volunteer mentors to showcase the real-world economic impact of BizLeadhers.
• Campaign Copywriting: Draft high-converting copy for major organizational milestones, including recruitment drives for upcoming incubator cohorts, donor/corporate partner acquisition, and annual fundraising events like Giving Tuesday.
• Promoting Tech Innovation: Create educational and engaging content around our tech-enabled solutions, specifically helping entrepreneurs understand how to leverage our AI-powered custom GPT tool (Start Small Today) to scale their operations.
• Brand Alignment & Consistency: Ensure all public-facing content adheres to the BizLeadhers brand voice: empowering, professional, forward-thinking, and community-driven.
• Analytics & Optimization: Monitor content performance metrics (engagement, open rates, traffic) and iterate on the content strategy to optimize audience growth and conversions.

Qualifications & Experience

• Experience: 2+ years of experience in content marketing, digital strategy, copywriting, or communications (experience in non-profits, startups, or economic development sectors is a plus).
• Exceptional Communication: Stellar writing, editing, and interviewing skills with a knack for turning complex business or tech concepts into inspiring, accessible narratives.
• Platform Proficiency: Familiarity with modern digital marketing tools (e.g., email marketing platforms, CMS/Wix, Canva, and social media scheduling software).
• AI Tool Fluency: Comfort with or strong interest in Generative AI technology, as you will actively communicate how our digital platforms benefit modern founders.
• Mission Alignment: A deep, genuine passion for women’s entrepreneurship, BIPOC empowerment, and closing the socioeconomic resource gap.
• Self-Starter Attitude: Thrives in a highly collaborative, virtual, and fast-paced environment with a self-motivated approach to meeting project goals.

Why Join Us?

• Drive Measurable Change: Play a pivotal role in changing the statistic that only 22% of US businesses are owned by women.
• Collaborative Leadership Network: Work alongside a diverse, executive leadership team coming from top-tier professional backgrounds in operations, marketing, tech, and law.
• Portfolio-Building Impact: Lead and execute strategies from the ground up, providing you with high-visibility campaign metrics and published thought leadership pieces.
• Flexibility: Enjoy the autonomy of a 100% remote role that respects your time and is built around asynchronous flexibility.