Volunteer Social Media Engagement Officer (Human Touch)

This Role Is Where Trust Is Built—or Lost

At Tell My Truth and Shame the Devil C.I.C., social media is not a marketing channel. It is often the first place someone tells the truth. The first place a survivor speaks. The first place a young person asks for help, direction, or hope. The Social Media Engagement Officer is the human presence behind our platforms — responding, guiding, holding boundaries, and directing people safely into the right parts of our ecosystem. This is not a growth-hacking role. This is a trust, discernment, and care role.

Purpose of the Role

The Social Media Engagement Officer ensures that every interaction on our digital platforms is:

• Human, not automated
• Trauma-aware, not reactive
• Boundaried, not extractive
• Purpose-led, not performative

You are the bridge between content and community — between attention and action.

Experience Qualification and Requirements

Essential experience

• Experience in community engagement, online community management, moderation, or customer support where tone, safety, and trust matter.
• Experience communicating in sensitive contexts (e.g., advocacy, youth work, frontline/community roles, safeguarding-adjacent environments).
• Experience handling challenging messages, conflict, harassment, or emotionally charged content with professionalism and calm judgement.

Essential skills & qualities

• Strong written communication skills, including the ability to respond clearly, respectfully, and consistently in public and private channels.
• Emotional regulation and resilience when exposed to distressing content, survivor stories, or hostile interactions.
• Reliability, discretion, and strong boundaries, including comfort following protocols and escalating without delay.
• Ability to apply trauma-informed language and maintain C.I.C tone-of-voice without offering counselling or personal advice.
• Ability to triage and route people appropriately (donations, volunteering, VFAP, podcast submissions, resources) using approved pathways.
• Attention to detail for logging patterns, risks, and recurring needs, and sharing structured feedback with the team.

Desirable

• Experience engaging across multiple platforms (TikTok, Instagram, X, YouTube, LinkedIn) and adapting tone to platform norms.
• Familiarity with safeguarding principles, escalation workflows, and online safety practices.

Training & support provided

• Safeguarding protocols and escalation pathways.
• Platform-specific engagement standards and tone-of-voice guidance.
• Escalation and reporting systems, including how to log risks and recurring themes.

Main Responsibilities/ Key Duties

• Monitor comments, replies, and DMs across C.I.C platforms to maintain a safe, respectful, and survivor-centred community environment.
• Respond consistently in alignment with C.I.C values and tone, using trauma-informed language and maintaining clear safeguarding boundaries at all times.
• Direct individuals to the correct pathways and resources, including donation routes, volunteer onboarding, VFAP (Violence-Free Action Pathway), podcast submissions, and approved support information.
• Identify and flag safeguarding concerns immediately to the appropriate role, ensuring that potential risk is not held in engagement channels.
• Escalate high-risk messages using agreed protocols, prioritising urgent or concerning disclosures, threats, harassment, or boundary breaches.
• Help maintain comment spaces that are respectful and free from harassment, minimisation, victim-blaming, grooming behaviour, or abusive language, taking action in line with moderation guidance.
• Support healthy engagement by encouraging constructive dialogue, de-escalating where appropriate, and reinforcing community standards without argument or defensiveness.
• Log patterns, risks, and recurring community needs (e.g., common questions, frequent triggers, misinformation themes, safeguarding hotspots) and feed insights back to the team.
• Work closely with Community Moderation & Safety, Safeguarding, and Campaign/Content teams to ensure joined-up responses and consistent public-facing messaging.
• Maintain confidentiality, discretion, and professional boundaries; you do not counsel, diagnose, or provide emotional support — you route safely and responsibly.

This role is not suitable if you:

• Want to debate or argue online
• Struggle with emotional boundaries
• Seek influencer-style engagement
• Want creative control over content
• Are unable to follow safeguarding procedures strictly

This is not about visibility — it is about responsibility.

Important to Be Clear

• This is a volunteer role during the build phase
• It carries real responsibility and trust
• Emotional maturity is essential
• Paid roles will emerge as the organisation becomes financially sustainable

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A short scenario-based engagement discussion

If you believe that how we respond matters as much as what we post, and that care is an operational function, not a feeling, this role is for you.

A Final Word

Social media is about people, not platforms.

If you know that:

• Trust is built through presence, care, and consistency
• Boundaries are a form of protection, not distance
• Privacy and consent are safeguarding responsibilities
• How we respond matters as much as what we post