Senior Director of Marketing & Campaigns (Volunteer)

Senior Director of Marketing & Campaigns (Volunteer)

PromiseBrands | Marketing Strategy, Audience Growth & Campaign Leadership

Organization: Mentor A Promise (MAP)

Division: PromiseBrands

Location: Remote with NYC-based collaboration as needed

Commitment: Approximately 5–10 hours per week

Type: Volunteer Senior Leadership Role

Minimum Commitment: 6-month commitment required

Reports To: Chief of Brands

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.

Every day, MAP works to create stability, opportunity, belonging, and hope for children and families facing some of life's greatest challenges.

As the organization grows, effective marketing becomes essential to expanding awareness, increasing community engagement, attracting volunteers, strengthening partnerships, supporting fundraising, and amplifying mission impact.

About PromiseBrands

PromiseBrands is MAP's marketing, communications, brand strategy, creative services, audience engagement, consumer products, and growth division.

The division is responsible for helping people discover, understand, support, and engage with Mentor A Promise through strategic storytelling, campaigns, digital engagement, community outreach, and brand experiences.

Role Overview

The Senior Director of Marketing & Campaigns serves as MAP's senior leader responsible for marketing strategy, audience growth, campaign development, public awareness initiatives, and engagement efforts across the organization.

This role oversees the planning, execution, and performance of integrated marketing campaigns designed to increase visibility, strengthen community support, drive volunteer recruitment, support fundraising efforts, promote programs, and expand organizational impact.

Working closely with PromiseStudios, PromiseVoice, PromisePublic, PromiseFinance, PromiseRise, PromiseProducts, and Executive Leadership, the Senior Director helps ensure that MAP's message reaches the right audiences at the right time through the right channels.

The Senior Director transforms mission into movement by building campaigns that inspire awareness, action, advocacy, and support.

Key Responsibilities

Marketing Strategy & Growth

• Develop and lead MAP's comprehensive marketing strategy
• Establish annual marketing goals, objectives, and performance measures
• Build audience growth strategies across multiple channels
• Identify opportunities to strengthen awareness and engagement
• Align marketing efforts with organizational priorities and impact goals

Campaign Leadership

• Oversee development and execution of integrated marketing campaigns
• Lead awareness, fundraising, volunteer recruitment, program promotion, advocacy, and community engagement campaigns
• Develop campaign strategies that connect storytelling with measurable outcomes
• Ensure campaigns remain audience-centered and mission-driven
• Evaluate campaign effectiveness and optimize performance

Audience Development & Engagement

• Expand awareness among families, volunteers, donors, schools, community partners, and supporters
• Develop audience segmentation and engagement strategies
• Strengthen supporter acquisition, retention, and engagement
• Build long-term audience growth initiatives
• Support community-building and relationship development efforts

Digital Marketing & Communications

• Support digital marketing strategy across web, email, social media, content marketing, and emerging channels
• Strengthen MAP's online presence and discoverability
• Monitor audience behavior and engagement trends
• Support integrated communications planning
• Promote data-informed marketing decision-making

Fundraising & Mission Campaigns

• Partner with PromiseFinance and development leaders on fundraising campaigns
• Support annual giving, seasonal campaigns, special initiatives, and donor engagement efforts
• Develop mission-centered marketing strategies that drive support and participation
• Strengthen storytelling and impact communications

Analytics & Performance Management

• Establish marketing performance metrics and reporting frameworks
• Monitor campaign effectiveness, engagement, and audience growth
• Analyze trends and identify opportunities for improvement
• Develop recommendations for future marketing initiatives
• Promote continuous learning and optimization

Cross-Divisional Leadership

• Collaborate with PromiseStudios on content and storytelling initiatives
• Partner with PromiseVoice on communications and journalism efforts
• Support PromisePublic advocacy and awareness campaigns
• Work closely with PromiseProducts and social enterprise initiatives
• Align marketing efforts across all MAP divisions

Leadership Responsibilities

The Senior Director provides leadership and oversight for:

Marketing Strategy

Responsible for:

• Marketing planning
• Audience growth
• Strategic positioning
• Market development

Campaign Management

Responsible for:

• Awareness campaigns
• Fundraising campaigns
• Recruitment campaigns
• Community engagement initiatives

Digital Marketing

Responsible for:

• Website marketing
• Email marketing
• Social media strategy
• Audience analytics

Audience Development

Responsible for:

• Supporter growth
• Community engagement
• Relationship development
• Retention strategies

Marketing Analytics

Responsible for:

• Campaign reporting
• Performance measurement
• Audience insights
• Optimization strategies

Preferred Qualifications

• Experience in marketing, communications, audience development, campaign management, nonprofit marketing, public relations, digital marketing, advertising, or related fields
• Strong understanding of integrated marketing strategy and campaign development
• Experience leading multi-channel marketing initiatives
• Strong analytical and strategic planning skills
• Excellent communication and leadership abilities
• Passion for mission-driven storytelling and social impact

Why This Role Matters

Great organizations create impact.

Great marketing helps people discover that impact.

The Senior Director of Marketing & Campaigns helps ensure that more families find support, more volunteers join the mission, more donors invest in the future, and more communities understand the importance of MAP's work.

This role helps transform awareness into engagement and engagement into lasting impact.

Success Measures

• Growth in organizational awareness and reach
• Campaign performance and engagement metrics
• Volunteer recruitment growth
• Fundraising campaign effectiveness
• Audience growth and retention
• Website and digital engagement performance
• Community participation and supporter engagement

Volunteer Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment
• Maintain timely and professional communication
• Collaborate through MAP systems and communication platforms
• Support MAP's mission, safeguarding standards, and organizational values
• Participate in leadership and strategic planning meetings

What You'll Gain

• Senior leadership experience overseeing marketing strategy and campaign development
• Opportunity to help grow a mission-driven organization
• Collaboration with executive, creative, communications, fundraising, and program leaders
• Professional references and letters of recommendation
• Meaningful impact supporting children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and include their resume and cover letter.

Please highlight experience involving marketing strategy, campaign management, communications, audience development, digital marketing, fundraising campaigns, public relations, or nonprofit growth initiatives.

Help build the campaigns that expand awareness, strengthen community engagement, and advance opportunity for children and families through Mentor A Promise.

Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.