Volunteer Digital Marketing Director

About Us

Tell My Truth and Shame the Devil CIC is a grassroots movement committed to confronting and eradicating Child Sexual Abuse (CSA) across the UK. We give survivors, families, and allies the power to speak out, heal, and educate communities through storytelling, outreach, and collective action. We work across all communities - Black, white, Asian, Caribbean, and African, ensuring no survivor feels alone or silencedOur CIC operates through a community-driven, volunteer-led structure, . built by people who believe in truth, justice, and love as law.

This Is Not a Marketing Role. It’s a System-Building Role.

Tell My Truth and Shame the Devil C.I.C. exists to confront and expose the realities of childhood sexual abuse (CSA), centre survivor truth and accountability, support young people into economic empowerment, and build community-owned, open-source systems that serve people rather than capital.

We are:

• Values-led
• Anti-capitalist
• Community-driven
• Decentralised by design

We are not here to “optimise funnels” for profit alone. We are here to build ethical, scalable digital systems that mobilise people, protect the vulnerable, and sustain community-led change. The Founding Volunteer Digital Marketing Director plays a central role in making that possible.

About the role:

To design and maintain secure, usable digital systems that support operations, safeguarding and collaboration, enabling the CIC to function efficiently and scale responsibly.

The Purpose of This Role:

The Digital Marketing Director is responsible for designing, leading, and operationalising the CIC’s entire digital growth and outreach strategy during its founding phase.

This role exists to:

• Translate the CIC’s mission into measurable reach and engagement
• Build ethical digital pathways for donors, volunteers, ambassadors, and members
• Create infrastructure that allows the organisation to scale without losing its soul

You will not be inheriting a finished system. You will be helping to design it.

Core Responsibilities

Strategic Leadership

• Design and own the organisation’s digital marketing strategy aligned to 2026 goals
• Define how digital channels support fundraising, membership, volunteering, and campaigns
• Set priorities across email, landing pages, CRM journeys, and paid campaigns

Operational Delivery

• Oversee digital marketing systems including:
  • Email marketing and automation
  • Landing pages and conversion journeys
  • CRM integration (e.g. CiviCRM or equivalent)
• Ensure campaigns are planned, executed, tracked, and reviewed
• Work closely with Social Media, Fundraising, Membership, and Digital Systems teams

Growth & Campaigns

• Lead digital campaigns for:
  • Donor acquisition
  • Volunteer and ambassador recruitment
  • Community engagement
  • Programme launches
  • Ensure all growth activity is ethical, trauma-aware, and values-aligned

Data, Learning & Improvement

• Monitor performance metrics and conversion data
• Use insights to refine systems and campaigns
• Contribute to organisational learning and long-term sustainability planning

Founding Responsibility

• Help design the future paid digital marketing department
• Document systems, workflows, and decision logic
• Act as a steward of ethical digital practice within the CIC

What This Role Requires

You must:

• Be aligned with the CIC’s mission, values, and anti-capitalist stance
• Be willing to commit at a founding level during the unpaid build phase
• Be able to work with incomplete systems and help build structure
• Be comfortable collaborating across multiple teams

You should bring experience in some of the following (placeholders for HR to refine):

• Digital marketing strategy and execution
• Email marketing and automation systems
• CRM-based journeys and segmentation
• Campaign planning and optimisation
• Working with limited budgets in non-profit or purpose-led settings

Formal qualifications are not required.

Equivalent professional or lived experience is acceptable.

What You Will Gain

• A founding leadership role in a national CIC
• The opportunity to design ethical digital systems from the ground up
• Significant leadership and systems-building experience
• Personal transformation through meaningful, purpose-driven work
• A pathway to shaping future paid roles as the organisation scales

We do not promise certainty or immediate compensation.

We offer responsibility, influence, and the chance to build something that matters.

This Role Is Not for You If:

• You are looking for quick pay or low commitment
• You prioritise growth at any cost
• You are uncomfortable working within safeguarding and ethical constraints
• You want to “plug in” rather than build from scratch
• You are not ready to take collective responsibility for long-term impact

A Final Word

The digital world shapes how people understand truth, power, and possibility.

If you believe digital systems can serve communities rather than extract from them and you are ready to help build that reality from the ground up - this role may be for you.