Marketing Coordinator

Marketing Coordinator 

Boston, MA | Full-Time Non-Exempt 

Founded in 1980, the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth (BAGLY) is an organization whose programs are led by and for LGBTQ+ youth to meet the core physical, social, and developmental needs of the LGBTQ+ youth communities. Today, BAGLY is a nationally recognized leader in LGBTQ+ youth advocacy, providing community-based Youth Leadership Development, Health & Wellness, and Stabilization & Success programs throughout the Commonwealth of Massachusetts.

The Marketing Coordinator reports to the Senior Community Engagement Manager, and is part of the Development & Marketing team at BAGLY.  In this role, you will help develop, implement, and measure BAGLY’s annual marketing and communications plan. You will assist in creating BAGLY’s outward-facing communications, including the organization’s social media channels, website, branded merchandise, and the marketing of its programs. You will also work closely with your peers, colleagues, and youth program participants to raise BAGLY’s profile and articulate BAGLY’s mission and impact.

The current expectation is that this position will operate out of the BAGLY office in downtown Boston, MA. Work-from-home hybrid arrangements will be determined on a case-by-case basis. Successful applicants will live within reasonable commuting distance from BAGLY’s Community Center, or be willing to relocate.  Occasional travel will be required.

Duties & Responsibilities

Digital Presence and Communications

• Website 
• Consistently update and improve BAGLY’s website in order to increase program participation and donor engagement;
• Assist in SEO and other digital marketing strategies to increase BAGLY’s reach;
• Create/facilitate rotating, fresh website content (blog, infographics, etc.) to establish BAGLY as a thought leader within the industry/community.
• Social Media
• Assist in the posting cadence and upkeep of BAGLY’s social media presence;
• Collect and report on social media metrics to the Senior Community Engagement Manager and Director of Development and Marketing;
• Work collaboratively with the Program Services team to implement social media campaigns that increase youth participation and engagement with programs and events;
• Assist in the creation of digital campaigns to solicit donations and foster peer-to-peer fundraising;
• Research existing and up-and-coming social platforms to keep BAGLY relevant in the digital space.
• Email
• Assist in the planning and rollout of email campaigns related to:
• Program and event participation
• Fundraising campaigns
• Content designed to establish BAGLY as a thought leader in its field(s);
• Report email metrics to the Community Engagement Manager and Director of Marketing and Development;
• Optimize BAGLY's email strategy to engage program participants, donors, volunteers, and community partners.

Printed Materials and Branding

• Fund Development
• Assist in creating design elements for mailing, email, and social media campaigns. 
• Programs and Services
• Support the design, creation, and ordering of marketing materials to increase program participation.
• Outreach
• Work closely with the Outreach Coordinator to create materials and swag needed for outreach events;
• Create printed collateral/assets that target all inbound marketing personas (youth, donor, community partner);
• Attend outreach and other community events as needed;
• Ensure all community/corporate partners are followed on socials;
• Organize/maintain folders of all digital assets (photos) on the shared drive for media/press requests.

Organizational Responsibilities

• Contribute to the continued growth and awareness of the organization, including its email list, social media reach, and outreach opportunities;
• Provide oversight and guidance to BAGLY’s team of content creators;
• Provide oversight and guidance to interns, as applicable;
• Work closely with colleagues, peers, and across teams.

Other duties as assigned. 

Education: Bachelor’s degree preferred, but different combinations of work experience and education will be strongly considered. 

Ideal candidates will demonstrate capabilities that meet the basic qualifications. Advanced qualifications are a plus, but not required.

Basic Qualifications

• Demonstrated ability to effectively leverage social media platforms, including Facebook, TikTok, Instagram, and LinkedIn;
• Strong understanding of email clients and optimizing email-based campaigns; 
• Consistent excellence working with teams and in collaborative environments; 
• Demonstrated ability to navigate website hosts such as Squarespace; 
• Competently translate digital images for physical product design and printed collateral; 
• Consistent record of meeting non-negotiable deadlines;  
• Experience working with young people or other marginalized communities;
• Ability or proven track record of creating compelling content for digital and physical marketing efforts;
• Leverage events/news in real-time to capitalize on trending topics.

Advanced Qualifications

• Multilingual candidates are a plus;
• Experience facilitating group activities or projects; 
• Advanced ability to create compelling images for marketing collateral using Canva or Adobe Creative Suite; 
• Track record of assembling impact reports and analyzing data;
• Portfolio of successful collateral developed for fundraising and development campaigns;
• Proven track record in adopting the voice, feel, and tone of the organization; 
• Demonstrated advanced professional experience using email clients such as Constant Contact; 
• Demonstrated ability with working on the back-end of Squarespace; 
• Demonstrated portfolio of successful and completed projects with the organization’s stakeholders, including colleagues and youth leaders; 
• Successful history of marketing programs and services to stakeholders that have been made vulnerable by structural oppression.  

Equal Opportunity Statement

BAGLY is an Equal Opportunity Employer. We consider applications for all positions, without regard to age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, military status, or any other characteristic protected by applicable law.

Frequently cited statistics show that women, LGBTQ+, BIPOC, as well as other structurally marginalized groups apply to jobs only if they meet 100% of the qualifications. BAGLY encourages you to break that statistic and apply. No one ever meets 100% of the qualifications. We look forward to your application.

Please submit your resume and cover letter addressed to Kathi Kaity, Senior Community Engagement Manager (PDF preferred) by May 20, 2024. Please, no calls, and email follow ups are not necessary.