Marketing & Membership Associate

Heyday’s Marketing & Membership Associate will support the creation of soulful books with lasting cultural importance and will play a key role in engaging and expanding our community. Celebrating our fiftieth anniversary this year, our nonprofit publishing house is in an exciting period of growth, and this is a rare opportunity to join our committed staff of twelve.

About us: Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. Through twenty new books per year and a backlist of two hundred titles, we promote civic engagement and social justice, celebrate nature’s beauty, support California Indian cultural renewal, and explore the state’s rich history, culture, and influence.

About you: You are passionate about books and our areas of focus. An exuberant and imaginative professional, you excel at building community and engaging people, whether in writing (via direct mail, email, and social media) or in person (for instance through event organizing and tabling). You are organized and self-directed. Ideally you have experience working on marketing and/or publicity campaigns, where your approach is innovative while at the same time data-driven and focused on conversion. You are attracted to the friendly and purpose-driven atmosphere of a nonprofit. Experience in marketing, sales, customer service, graphic design, digital media production or nonprofit fundraising is preferred; experience in bookselling, publishing, or website maintenance is a plus. Familiarity or proficiency with Cision, Salesforce, Edelweiss, Canva, Constant Contact, WordPress, and/or audio editing software will make for a standout candidate. You are Bay Area–based. We have flexibility about hours and in-office work, and this position is conceived of as a hybrid role.

Membership (50%)

• Steward and grow Heyday’s membership program with a focus on retaining current members and an aim of increasing program revenue through growth with support and guidance from marketing and development staff
• Develop creative approaches and incentives (e.g., special events, exclusive promotions, thoughtful merchandising of member packages, and partnerships with other organizations) to attract and retain members
• Organize quarterly member events, including the production of a new quarterly podcast featuring authors of member books in conversation with other writers and thought leaders
• Create stellar content (mailings, newsletters, social media posts, ads, podcast episodes and blog posts) to market and promote Heyday’s brand and membership benefits
• Track the growth of the program and provide revenue reports
• Manage fulfillment logistics, billing and renewals, and communications with members

Book marketing & publicity (45%)

• Collaborate with staff, authors, and other partners to develop and execute dynamic, tailored marketing and publicity plans for 2-3 frontlist titles per season
• Research and create media and outreach lists with the support of a publicity database for assigned titles
• Pitch reviews and feature stories to book reviewers, podcasters, bloggers, and other influencers and conduct galley and other publicity mailings and follow-ups
• Develop and execute digital media advertising campaigns
• Manage award nominations for Heyday’s frontlist books
• Occasionally support Heyday’s presence at book festivals, trade shows, and other events

Website maintenance (5%)

• Create quarterly magazine content preview and product pages for the News from Native California website (book pages are handled by Heyday’s sales manager)
• Update staff, board, and advisory council lists and post job announcements as necessary
• Add or train interns to add blog entries and events calendar listings

There will be occasional weekend and evening work around events.