Director, Integrated Communications

ABOUT US

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our community stronger. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, and Twitter.

SUMMARY

The Director, Integrated Communications leads the planning, creation, and delivery of integrated communications campaigns in support of a portfolio of UnidosUS’s program and policy work areas. Reporting to the Deputy Vice President of Communications and Marketing (DVP), the Director, Integrated Communications serves as the “front door” to Marcomm for the assigned program and policy teams, providing strategic communications expertise and ensuring alignment of communications activities across UnidosUS related initiatives. Equally important is their role as a strategic thought partner to their stakeholders, bringing or developing deep knowledge of related issues. This combination of subject matter and communications expertise enables them to shape storytelling that inspires policymakers, funders, community-based organizations and Latino communities to action. Likewise, as both strategist and project manager they collaborate across the marcomm team and with external agencies to plan and drive campaign implementation within budget and timelines. Throughout their work, the Director, Integrated Communications seeks to measure and optimize campaigns by creating evaluation plans, providing reports that include actionable insights, and applying learnings to deliver communications with maximum impact.   

This position is hybrid and based in Washington, DC. Depending on the candidate, we may be open to remote work, with periodic travel to Washington, DC.

Salary: $109,088 - $120,928

Essential Functions

1) Communications and Marketing Strategy:   

• Serve as a liaison to assigned program and policy teams and develop quarterly and annual communications plans that ensure alignment of communications activities across both teams (e.g. workforce policy and workforce programs).
• Provide guidance on communications best practices and facilitate cross-team collaboration to set, socialize, and update communications strategy for components, including objectives, audience definition, key messages, talking points and value proposition statements. 
• Monitor UUS, Affiliate, and partner communications activities to ensure strategic alignment and consistency across communications channels.  

2) Campaign Planning & Implementation: 

• Lead campaign planning with stakeholders and marketing and communications channel owners, including gathering requirements, setting campaign objectives, and defining scope.
• Coordinate planning and implementation of cross-channel outreach strategies and campaign activities in partnership with marcomm channel managers, through the creation and ownership of a detailed project timeline that drives ensures alignment and drives on-time delivery.
• Develop campaign measurement and evaluation plan, tracks metrics in collaboration with channel teams, provides reporting to stakeholders and optimizes campaign based on learnings. 
• Represent assigned program and policy areas as a spokesperson when needed and represent marcomm in cross-component meetings or engagements with partners (including sister advocacy orgs, state/federal agencies, and corporate partners).

3) Storytelling and Content Creation: 

• Develop in-depth knowledge of the component area's work, collaborates with Editorial team to identify and source stories from Affiliates and other partners.
• Write creative briefs that convey the campaign story/narrative and requirements to inspire excellence from internal and external creative teams.
• Co-create, with in-house design, editorial, and social media teams and/or external creative agencies, the strategy and development of the [issues areas]-related written and visual content for distribution through communications channels. 

4) Marcomm Operations: 

• Provide a “front door” to the Marcomm team across UnidosUS functions for any communications and marketing needs related to assigned component areas (eg. Workforce Development).
• Work with Marcomm operations to provide cost estimates (including staff time), process/approve vendor invoices, track expenses, and provide reporting.

Qualifications & Requirements 

Education and Experience 

• 10+ years of experience in communications or marketing, with at least 5 years working on a related issue, campaign, product, or service. 
• Experience in end-to-end management of public communications/outreach campaigns, including managing processes and systems to integrate input, secure buy-in, and produce high-quality outputs within established timelines.
• Experience in a breadth of communications channels and best practices across media relations, social media, digital marketing and thought leadership.
• Deep knowledge of the current workforce and financial empowerment landscape and issues impacting the Latino community, and -related communications best practices, including experience translating complex topics to different audiences.
• Travel requirement: 10%-20%, depending on location.
• Demonstrated experience with and knowledge of the Latino Community. 

Desired Qualifications

• Bilingual (English and Spanish) skills.
• Familiarity with the U.S. Hispanic community, Hispanic nonprofit organizations, and the Hispanic market and consumer.
• Experience successfully targeting Latino or diverse populations, including children, young adults, and minority groups, or working with workforce or financial empowerment partners.
• Experience working with coalitions, public-private partnerships, and community-based organizations.

Skills and Abilities  

• A steadfast commitment to UnidosUS mission, vision, and values Excellence, Accountability, Respeto.
• Commitment to U.S Latino community, Latino non-profit organizations, and the Latino market.
• Able to provide both overarching vision and strategic direction, while also effectively managing and contributing to day-to-day execution, including content development.  
• Strong interpersonal skills, able to build authentic, trust-based relationships with peers, colleagues, and subordinates.
• Proficient with project management software tools such as Basecamp and Monday.com. 
• Intermediate to advanced level Microsoft 365 Suite (Excel, Word, PowerPoint, One Note, Teams, SharePoint) 
• Excellent oral and written communication skills. 
• Comfortable with ambiguity and able to work under time pressure to meet deadlines. 
• Well organized with an acute attention to details. 

Competencies 

• Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. 
• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Customer Service--Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.

COVID-19 Considerations: 

• All employees are required to be fully vaccinated against COVID - 19. 

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment with UnidosUS is contingent upon the successful completion of a background screen.

EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.