Red Fox Coffee Merchants is devoted to building equitable and resilient supply chains that give coffee farmers a voice in the marketplace, while increasing value for roasters by delivering a unique diversity of high-quality coffees. Our model is based firmly on the relationships we’ve developed with coffee growing communities and on our commitment to delivering the finest coffees we can find to specialty markets across the globe. Red Fox is based in Berkeley, CA.
Discovery is a big part of what we do at Red Fox and in some sense we consider ourselves treasure hunters, endlessly searching for the next great coffee. But discovery is only the beginning. Behind every coffee we offer there is a great deal of intention and investment. Through developing relationships with the farmers, cooperatives, and communities we buy from, we are building a stronger, more resilient supply chain. Consistency and repeatability are critical for us. We aren’t in this for just one season.
The biggest single factor that makes a coffee great is the work and dedication of the farmer. The altitude, the varietals, the general conditions around the growing, all these things are secondary to the approach the producer takes. We are privileged to work with some of the finest coffee producers in the world — coffee producers well off the beaten path, who need a link to the consuming marketplace. The most important thing we do is to provide that link. We encourage farmers to produce the best coffee they possibly can — by focusing on ripe cherry selection, clean & calibrated processing, even drying, and proper storage — and we support their endeavors by paying higher premiums for higher quality. We tie prices to cupping scores so that they are consistent and transparent.
With over a decade of experience trading coffee on both ends of the specialty spectrum, we’ve learned that every roasting company can need help with their menus at times. We know that our customers, whether they’re small operations without the monster budget to travel or medium-sized roasters who understand that they can’t source everything on their own, are constantly looking for high quality coffees.
Red Fox Coffee Merchants is devoted to building equitable and resilient supply chains that give coffee farmers a voice in the marketplace, while increasing value for roasters by delivering a unique diversity of high-quality coffees. Our…