National Marketing Director

Position description: The National Marketing Director’s primary role is to provide forward thinking strategic ideas to continue the Wish Upon A Wedding mission,  and participate in Wish Upon A Wedding Fundraising processes by creating Partnerships & Fundraising Opportunities as outlined in the Standard Operating Procedures (SOPs).

Standard Operating Procedures 

1. The National Marketing Director must read and be familiar with the rules and regulations relating to the wish granting program and its processes.
2. The National Marketing Director attends monthly board meetings and 1-2 strategy meetings per year.
3. The National Marketing Director represents the non-profit as required for media.
4. The National Marketing Director is responsible for submitting a complete and comprehensive board report each month to the members of the National Board of Directors. 
5. The National Marketing Director is responsible for curating promotional emails to support Wish Upon A Wedding and Wish Upon a Dress efforts to stay connected with their community list including highlighting Wishes/Blogs, Events, etc. Emails are curated currently in FloDesk (03/2023).
6. The National Marketing Director is responsible for supporting and providing advice on bi-weekly marketing calls with the Programs Director, Executive Director, Social Media Director, and PR Director. 
7. The National Marketing Director is responsible for developing an annual marketing plan.
8. The National Marketing Director will work with the National Fundraising Director to create programs to increase online donations.
9. Develop and implement “in lieu of favor” programs with couples getting married to donate to our cause.
10. Create and maintain a fundraising packet.
11. The National Marketing Director will review all incoming Third-Party Event Request Applications and take note of trends, issues, and commonalities.  
12. Respond to all requests that come in from the Wish Upon A Wedding website. 
13. Create and maintain a marketing program to reach individuals and businesses to host third party fundraisers.
14. Oversee and maintain the Third-Party Fundraiser spreadsheet.
15. Oversee and manage the Third-Party fundraiser contracts in Adobe sign.
16. Oversee and coordinate with Program Coordinator’s for Third Party Fundraising blog posts and social media posts.