Birthright AFRICA - Social Media Volunteer

Birthright AFRICA - Social Media Volunteer

Join the Birthright Tribe!

Birthright AFRICA is committed to providing a free educational trip to Africa for youth and young adults of African descent ages 13 – 30 in the United States. Formed in 2015, Birthright AFRICA’s heritage-based leadership program inspires Scholars to draw pride, confidence, and creativity from exploration of their cultural roots and legacy of innovation in the U.S. and a select nation in Africa. Right now, only 2% of US managers, leaders, and entrepreneurs are of African descent. To address this gap in diversity and talent in collaboration with our partners, Birthright AFRICA is creating the next generation of global leaders and entrepreneurs who are proud of their African heritage, confident in their innovative aspirations and connected to the African continent. After completing the program, 98% of our Birthright Alumni confirm they have more resources, clarity, and belief in themselves to pursue their career and life goals. We are committed to ensuring the Birthright AFRICA experience is a part of our culture to transform the future of the diaspora for generations to come. To learn more about the Birthright AFRICA mission and vision see our powerful 2022 Black Highway Birthright Testimonial.

Birthright AFRICA is looking for an experienced Social Media Volunteer to join our small collaborative team part-time 15 hours a week and drive implementation of the organization’s social media calendar. As a start-up non-profit, this individual plays a key role in furthering the mission of the organization through our robust and dynamic social media presence and outreach, driving awareness and engagement with a broad array of stakeholders including donors, partners, scholars, alumni, influencers, etc.

Responsibilities:

• Collaborate with Marketing Manager to develop posts to maintain Birthright AFRICA’s social media content calendar and execute engaging daily posts to enhance social media presence on Facebook, Instagram, Linkedin, YouTube, and TikTok, etc.
• Create and disseminate original content, including contests, video, live events, social advertising, and other duties as assigned. 
• Engage communities on social media platforms.
• Research new opportunities, best practices, and emerging tactics for social outreach and building awareness with new audiences.
• Leverage AI tools to optimize the production of brand content
• Create Social Media toolkits for executive board members and other Birthright supporters during fundraising campaigns.

Qualifications:

• Pursuing a Bachelor’s degree in Communications, Marketing, or a related field
• 2-5 years of relevant Social Media experience 
• Canva experience required
• Graphic design experience and skills required
• Copyright experience is strongly preferred
• Passion for African and diaspora culture, heritage, and innovation
• Strong organizational, collaborative, process management, and interpersonal skills
• Comfortable in start-up environments requiring resilience and ingenuity
• Proficiency with Google Suite applications and software i.e. Google Drive, Docs, etc.

This position will be based out of Harlem, New York with the flexibility to be remote 100% of the time. To apply for the volunteer position, please submit a resume, LinkedIn profile, sample social media posts, and cover letter to inspire@birthrightafrica.org.