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Google Ad Grants & Digital Fundraising Manager
Descripción
Descripción
At Green Empowerment for Development (GEFD) - منظمة همم خضراء, we empower communities across Yemen to recover from crisis, build resilience, and achieve sustainable development through inclusive and community-driven solutions. We merge engineering excellence with a deep humanitarian commitment. With 80% of our operations focused on environmental restoration and green reconstruction, we also deliver inclusive empowerment projects—like Project EBSAR—ensuring no one is left behind, especially children and youth with disabilities.
The Role
We are looking for a passionate and data-driven Google Ad Grants & Digital Fundraising Manager to lead our online donation campaigns. In this role, you will maximize the potential of our Google Ad Grants account ($10,000/month in in-kind search advertising) to amplify our global advocacy, raise awareness about Yemen's unique ecological challenges, and drive online fundraising initiatives to support our core strategic pillars.
Key Responsibilities
- Campaign Strategy: Develop and manage Google Ads campaigns tailored to non-profit fundraising and awareness for our environmental, alternative energy, and inclusive integration projects.
- Ad Grants Management: Ensure the account strictly complies with all Google Ad Grants policies (e.g., maintaining a 5% CTR) to prevent account suspension.
- Keyword & Copy Optimization: Write compelling ad copy that highlights our data-driven approach, regenerative reforestation efforts, and humanitarian relief goals to resonate with global donors.
- Conversion Tracking: Set up and monitor conversion tracking to measure donation success and user engagement with our digital platforms.
- Reporting: Provide monthly performance reports with actionable insights to improve campaign ROI and expand our international outreach.
Qualifications
- Proven experience managing Google Ads campaigns, with specific, hands-on experience managing Google Ad Grants for nonprofits.
- Strong understanding of digital fundraising strategies and global donor acquisition.
- Excellent analytical skills and the ability to interpret data to optimize campaigns.
- A strong passion for humanitarian work, environmental stewardship, and a commitment to GEFD’s mission in Yemen.
- Bonus: Google Ads Certification and experience with Google Analytics (GA4).
How to Apply
If you are ready to use your digital marketing skills to make a real-world impact and help us build a self-reliant future for Yemen, we would love to hear from you!
Please reply to this email or send your updated CV/Resume and a brief cover letter (including campaigns you have managed in the past) to info@gengo-yemen.org. Please also include the number of hours you are available to volunteer per week.
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nstructions for Interested Volunteers
We are excited to hear from individuals who are passionate about leveraging digital marketing for environmental and humanitarian impact. To ensure your application is reviewed promptly, please follow these instructions:
- Click the "Express Interest" button on this page to submit your application directly through Idealist.
- Attach your updated CV/Resume in PDF format. This helps us understand your technical background with Google Ads and any previous work with nonprofit organizations.
- In your message/cover letter, please clearly state:
- The specific number of hours you can commit to volunteering each week.
- A brief mention of any Google Ad Grants accounts you have managed or optimized in the past.
Note: Please ensure all requested details are included in your Idealist submission, as incomplete applications may not be considered. We look forward to potentially having you join the GEFD team!
