Senior Individual Giving Officer (Maternity Cover - fixed term contract - 12-14 months)

Job summary:

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.

As part of our friendly Individual Giving and Philanthropy team you’ll be responsible for creating, developing and managing the acquisition, development and retention activities for our individual givers.

Using multi-channel campaigns including digital, direct mail and telephone fundraising, you’ll acquire new financial supporters to grow our existing donor base as well as fostering long term, valuable and rewarding relationships with our existing donors— putting our supporters at the heart of everything we do. Using your extensive direct marketing experience - specifically in retention and acquisition, and your excellent analytical skills, you’ll play a pivotal role in driving our Individual Giving Strategy forward. Put simply, you’ll deliver awesome campaigns across our individual giving acquisition, development and retention programmes.

Who we’re looking for:

Data and insights are your best friends and you’ll use both to inform our strategies and campaigns. But you’ll also be that rare breed—able to translate the numbers into a creative and compelling narrative, raising the profile of the cause and engaging people with our work. 

This is a blended role where you’ll balance developing and delivering strategic plans, with being hands on by delivering retention and acquisition campaigns and activities.

Key accountabilities:

·Plan, manage and execute the delivery of individual giving acquisition campaigns, to acquire new financial supporters, ensuring all campaigns meet set budgets and timing. This will include project management, data selections, creative development and post campaign analysis

·Support the development of new acquisition strategies to develop the acquisition channel

·Work with the Community Experience Team to develop and manage an exceptional supporter experience programme that drives engagement through retention, conversion and engagement for our regular givers and one off donors, as well as to ensure new supporters are welcomed and thanked consistently to drive engagement

·Work with the Marketing Team to plan, manage and deliver campaigns to increase support from existing (warm) supporters including upgrade, cross sell and conversion activity

·Plan, manage and deliver campaigns such as Winter and Spring Appeals, The Big Give (matched funding appeals), prize-led fundraising (Lottery and Raffle), legacy and in-memory, digital acquisition, DRTV and direct mail

·Work with internal teams, such as Marketing, as well as external agencies to create and deliver high performing acquisition campaigns specifically to target cold supporters, through channels such as digital, face-to-face and direct mail

·Support the Individual Giving Manager to develop and deliver a strategy for acquisition and retention – to increase the number of supporters we bring into the Charity and increase engagement to maximise income potential

·Support the Philanthropy Manager to develop and deliver the mid and high value strategy to deliver a sustainable engagement and cultivation programme for these supporters

·Develop campaign briefs, budgets and campaign targets to manage campaigns end to end. This will include project management of internal and external teams across Individual Giving campaigns. You will work with the Community Experience Team to optimise campaigns using data insights

·Manage the income and expenditure for acquisition and retention campaigns and monitor all targets. You will keep teams informed of budgets and work with them to optimise cost savings

You’ll be a great fit if:

We encourage you to apply to the role even if you do not meet all of the criteria.

Experience:

·At least 2 years experience of direct marketing

·Proven experience of managing and delivering successful acquisition and retention campaigns from end to end, including developing creative approaches, testing campaigns, putting in place a data strategy and managing internal and external teams

·Excellent working knowledge of direct marketing techniques, including regular giving, supporter journeys, and ask strategies using a multichannel approach

·Experience of writing, editing and proofing copy

·Evidence of using complex data, insights and analytics to inform campaign planning

·Experience of campaign and budget management

·Excellent knowledge and experience of data and data segmentation to deliver campaigns

Knowledge, Skills & Abilities:

·A sound knowledge of direct marketing using online and offline channels

·Exceptional knowledge of individual giving and donor acquisition, including legacy and prize-led fundraising

·Exceptional understanding of supporter development

·Collaborative and can build great working relationships

·Ability to build, manage and communicate project plans

·Excellent attention to detail and accuracy

·Must be able to use data and analytics to inform strategy and campaign planning

·Must be able confidently use CRM system for reporting and supporter management

·Ability to write and edit engaging copy

·A good understanding of the charity sector, emerging trends and audiences

*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

What we’d like to give you:

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.

Working hours: This role is 37.5 hours per week, with some out of hours working.

Benchmarked salary: c. £37,000 (dependent on level)

Our amazing benefits:

·25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service

·Celebrate your work anniversary in true Charity style

·Occupational Sick Pay

·Hybrid working

·Flexible working

·Charity pension

·1 day life leave per year to celebrate a special moment of your choice

·Wellbeing support including professional counselling

·A personalised on-boarding programme

·Cycle to Work Scheme

·Perkbox – our team discount portal

·Health care vouchers

*Some of these benefits are non-contractual and are subject to change

Diversity & Inclusion:

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.

We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

You can find out more about what we’re doing to become a diverse organisation here.

Eligibility to work:

Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

How to apply to our team:

Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.

Advert close date: 03 June 2024

First interview date and location: TBC over Zoom

Second interview date and location: TBC at our office in Fleet

The post holder will also:

·Contribute to achieving the objectives of The Brain Tumour Charity

·Live and breathe our values by being bold, collaborative and innovative, with a community-first  approach to everything you do

·Undertake any additional and ad hoc tasks as required

·Participate in team meetings and other meetings as required

·Monitor and evaluate activities and provide written reports

·Represent The Charity at external events in a professional manner

·Work within an equal opportunities framework

·Adhere to all The Charity’s policies, procedures and working

·Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies

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