Marketing & Social Media Coordinator

The Yiddish Book Center seeks a Marketing & Social Media Coordinator to join its communications team. Founded in 1980, the Center is a nonprofit organization that recovers, preserves, teaches and celebrates Yiddish culture to advance a fuller understanding of Jewish history and identity. 

The Marketing & Social Media Coordinator plays a key role in promoting the Center’s programs and initiatives across digital and print channels, helping to engage diverse audiences and support the Center’s mission.

General Marketing responsibilities

• Manage a content calendar for email marketing campaigns
• Build and send weekly and monthly email communications
• Coordinate updates and publish content on yiddishbookcenter.org
• Collaborate with internal departments to develop content and meet production timelines
• Maintain editorial processes, style guides, and best practice documentation
• Coordinate with vendors, including copy editors, designers, printers, and photographers
• Manage image and asset libraries
• Support website functionality and perform quality assurance testing as needed
• Provide training for building and editing webpages and creating newsletters
• Assist in the production of print collateral and other promotional materials
• Help gather metrics and analytics for monthly and quarterly reports
• Monitor media coverage and assist in responding to press requests
• Represent the Center at occasional networking and promotional events

Social Media responsibilities

• Manage and maintain a content calendar for the Center’s social media platforms
• Create engaging social media content that highlights the breadth of the Center’s collections, programs, and initiatives
• Lead monthly brainstorming meetings with fellows to generate ideas tied to initiatives, cultural moments, and social media trends
• Develop and manage social media ad campaigns
• Monitor and respond to messages and engagement across platforms (or escalate as appropriate)
• Track and report on social media performance
• Stay current on emerging platforms, trends, and best practices
• Support the Wexler Oral History Project team in managing the Center’s YouTube channel

Qualifications include:

• Excellent written and verbal communication skills
• Strong organizational and time‑management abilities
• Meticulous attention to detail and accuracy
• Working knowledge of HTML and web publishing
• Experience with email‑marketing platforms — a plus
• Proficiency with CMS tools such as WordPress or Drupal— a plus
• Familiarity with social‑media management platforms— a plus
• Willingness to work occasional evenings or weekends for events
• Genuine interest in Yiddish and Jewish culture
• Proficiency with Microsoft 365