Digital Marketing Manager

POSITION TAGLINE: Exciting opportunity for a tech-savvy, detail-oriented digital marketing professional to implement data-informed strategies and elevate storytelling efforts that amplify Silver Lining Mentoring’s impact and showcase the power of mentoring for youth in foster care.

LOCATION: 727 Atlantic Ave, Boston, MA 02111 – Currently Silver Lining Mentoring works in a hybrid capacity with all staff working in-office on Wednesdays (subject to change with advanced notice). This position is based in Massachusetts; applicants must be a resident of MA, NH or RI. This position requires some evening/weekend hours and local travel for occasional events & activities.

ADDITIONAL DETAILS: Full Time; Working hours are standard business hours (9am-5pm ET), with some flexibility required.

REPORTS TO: Chief Development Officer

ABOUT SILVER LINING MENTORING:

Silver Lining Mentoring (SLM) empowers youth in foster care to thrive through committed mentoring relationships and the development of essential life-skills. For 23+ years, Silver Lining Mentoring has matched young people in the child welfare system with highly-committed volunteer mentors. The match relationship is supported by in-depth training and ongoing, personalized match support from clinically- informed staff. Most youth participants are preparing to age out of the child welfare system, and Silver Lining Mentors offer both companionship and guidance in navigating critical life skills.

Silver Lining Mentoring offers a set of complimentary services to young people in the greater Boston area impacted by the child welfare system. The three categories of services offered in greater Boston region include: Community Based Mentoring, which provides one-to-one volunteer mentorships to youth ages 7+; Learn and Earn, a life skills curriculum accompanied by a one-to-one volunteer mentorship available to young people ages 16+; and life skills development and leadership opportunities to help young adults navigate their independent living goals when they are transition-aged (turning 18 and/or exiting the foster care system).

SLM also features a national initiative to expand access to mentoring relationships for youth impacted by foster care. This aim is achieved through several levers, including: equipping mentoring programs nationwide with strategies and tools specific to mentoring youth in foster care; through advocacy for policies that promote positive, healthy, consistent relationships for young people affected by the child welfare system; and thought leadership and field building opportunities that inspire a movement of allies and advocates who will act to support the relational needs of youth in foster care. In 2025 SLM will also be launching a new e-Mentoring program for young adults as part of our national work.

For more information, please visit www.silverliningmentoring.org.

ABOUT THE POSITION

The Digital Marketing Manager is a creative, process-driven, and detail-oriented self-starter who plays a key role in amplifying Silver Lining Mentoring’s online brand presence by generating compelling ideas that showcase the organization and its impact. This role will manage social media and content across digital platforms; maintain and enhance the organization’s website; support email communications across key audiences; and aid in planning and executing digital marketing campaigns to increase engagement and drive mentor recruitment. The Digital Marketing Manager will have strong writing, technical, and analytical skills. They will work with internal teams to develop, implement, and evaluate digital marketing activities across all communications functions—including email, social media, video, website, and paid/earned advertising—with a strong emphasis on using data and performance metrics to inform strategy, optimize content, and drive results.

Responsibilities

General Responsibilities

• Assist in ensuring that Silver Lining Mentoring has the right mix of assets, channels, and tactics to achieve brand-awareness objectives, effectively utilize storytelling, and build support among target audiences
• Develop and execute integrated digital marketing strategies across owned, earned and paid channels to expand reach and engagement.
• Monitor and respond to real-time conversations pertinent to SLM’s brand presence; establish relationships with relevant social media non-profit peers and local/national influencers
• Support digital marketing efforts for special events, corporate partnerships, and cause-marketing campaigns.
• Use analytics tools to define and measure key performance indicators for the website, social media, digital advertising, and campaign performance.
• Analyze engagement data and identify trends in audience interactions by utilizing various reporting tools. Use data to provide insights and contribute to regular leadership and board reporting.
• Respond to and support internal requests for digital marketing assistance.

Digital Platform & Technical Systems Management

• Maintain and improve Silver Lining Mentoring’s WordPress website, ensuring content is up-to-date, functionality is optimized, and the user experience is continuously enhanced.
• Oversee Google Analytics 4, implementing best practices for tracking, analyzing, and reporting on website performance to inform engagement strategies.
• Develop guidelines and lead the strategic use of UTMs and dynamic QR codes to enhance digital campaign tracking and effectiveness.
• Manage and optimize digital tools and platforms, including WordPress, Constant Contact, Sprout, Bitly, and other relevant technologies to support marketing and engagement efforts.
• Oversee and manage Domain Name Service (DNS) settings, ensuring proper configuration, security, and functionality for website performance and email deliverability.
• Collaborate with internal teams to ensure alignment between content strategy, digital tools, and audience engagement goals.
• Troubleshoot website and digital tool issues, working with external vendors or internal teams as needed to resolve technical challenges efficiently.

Writing & Content Production

• Work cross-functionally to develop, edit, and optimize content for Silver Lining Mentoring’s digital communication efforts, including newsletters, announcements, social media posts, and the website.
• Work cross-functionally to manage the production, scheduling, and audience targeting for digital content to ensure timely distribution and strategic testing of engagement strategies.
• Ensure consistent and compelling storytelling that accurately represents Silver Lining Mentoring’s mission across all digital platforms.

Social Media & Advertising Management

• Lead and execute Silver Lining Mentoring’s social media strategy across platforms, managing day-to-day activities, content scheduling (via Sprout), and community engagement.
• Monitor performance metrics and provide insights to optimize engagement on LinkedIn, Facebook, Twitter (X), and Instagram (including Stories & Reels).
• Develop, implement, and track paid and earned social media campaigns on Facebook, LinkedIn, and Instagram, ensuring efficient use of the budget.
• Explore and oversee Google and LinkedIn Ad Grant programs if implemented, including account set-up, ad creation, and performance optimization.

Requirements

• 3-5 years experience in communications, marketing, or public relations; agency experience a plus.
• Proficiency with a range of digital tools and platforms, including Google Analytics, WordPress, Sprout, Bitly, and Salesforce; familiarity with Wistia, FormAssembly, and Constant Contact is a plus.
• Hands-on experience managing brand social media accounts (e.g., X, Facebook, LinkedIn, Instagram); experience in paid social media advertising, Google Ads, and SEO strategy is a plus.
• Strong understanding of digital marketing analytics and SEO best practices, with the ability to track performance and make data-driven decisions.
• Excellent writing, editing, and proofreading skills, with the ability to craft concise, compelling content that incorporates storytelling and highlights impact.
• Demonstrated success in digital content creation, marketing strategy, and audience engagement.
• Detail-oriented and highly organized, with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Collaborative and adaptable, with strong interpersonal skills and the ability to manage up, manage across teams, and integrate feedback from diverse stakeholders.
• You show up fearlessly. You’re earnest, passionate, and open to learning from mistakes. You are enthusiastic and have a positive attitude. You are strongly encouraged to apply if you are a person of the global majority (PGM)/black and/or indigenous person of color (BIPOC) and/or if you have lived foster care experience.

Please note that at this time Silver Lining Mentoring is not able to sponsor U.S. work authorization for this role. Silver Lining Mentoring is an Equal Opportunity Employer.