Assist Director of Digital Organizing

Assist Director of Digital OrganizingJob Category: Non-Bargaining SalaryRequisition Number: ASSIS003262Posted: June 6, 2025Full TimeWashington, DC 20036, USA

JOB TITLE: Assistant Director, Digital Organizing

GRADE: MGT F

ANNUAL SALARY: $132,301.48

LOCATION: All USA

OVERVIEW: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions—worker power and collective action—and government—legislative and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

PURPOSE: Directs and leads a group of digital campaigners in using digital tools to 1) help workers build power and win their union and 2) build a movement that supports workers efforts.

PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)

Campaigns & Organizing

• Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans
• Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
• Contributes to social media, email and SMS plans to advance key campaign goals, while also centering the health of the union’s digital properties
• Leads online-to-offline worker organizing efforts
• Oversees digital ad buys, website development, etc. as needed to advance organizing goals

Movement Building & Messaging

• Works closely with deputy directors to integrate overarching messaging into specific campaigns
• Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative
• Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act
• Oversees reporting and various data to determine impact of program

Management & Administration

• Oversees ads budgets, designs digital campaign budgets
• Serves as part of the senior management team of SEIU’s Digital Department.
• Works to develop, mentor and grow the abilities of staff while creating a respectful environment
• Holds team accountable and inspires team to high standards
• Directs recruiting, reviewing, and recommending hiring for digital communications staff.
• Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development.
• Performs other duties as assigned in support of the work of the department.

CONTACTS: Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.

This position interfaces with highest-level organizational and external contacts, including:

• SEIU officers, division leadership, International senior staff, project and program managers, field and organizing directors, local union officers and staff.
• Vendors: consultants, pollsters, freelancers, video and multimedia producers, advertising agencies.
• Ensures that sophisticated choices are made about appropriate vendors and support services.

DIRECTION AND DECISION-MAKING: This position reports to the Deputy Digital Director and works with extreme independence.

EDUCATION AND EXPERIENCE: Bachelor’s degree in communications or related field. Eight to ten years of related work experience or a combination of education and experience that would provide for the following knowledge, skills and abilities:

• Ability to collaborate well with others.
• Must be able to handle multiple priority projects simultaneously and set and meet deadlines, and ensure that the staff team does the same.
• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
• Thorough knowledge of digital strategies, including list-building on various platforms, online advertising techniques, web content management, multivariate testing to optimize results, and online organizing.
• Excellent writing, verbal, and analytical skills.
• Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology.
• Must have demonstrated ability to manage own work and work of others without supervision.
• Experience in developing high-quality online properties and expert knowledge of graphic and web design principles, as well as good understanding of current web technologies.
• Must be able to work with International and local union-elected leaders and senior staff in complex and sometimes politically sensitive situations.
• Skill in the use of personal computers including Microsoft Office Suite.
• Ability to write and proofread Spanish or another language is a plus.
• Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and other web development tools and applications desired.

PHYSICAL REQUIREMENTS: Work is generally performed in an office setting, but requires work in the field or in other settings to perform the tasks required to complete assignments. Must be available for frequent travel with overnight stays. Long and irregular hours.

APPLICATION REQUIREMENTS: A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position, and a description of how this position fits into your long-term career plan.

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