Manager, Demand Generation (Gen) Marketing

American Medical Informatics Association

Position Description

Position: Manager, Demand Gen Marketing

FLSA Status: Exempt

Reports To: Vice President of Marketing & Communications

Date: 6/5/2025

Summary of Position

The Manager, Demand Generation (Gen) Marketing role is designed to lead and coordinate AMIA’s growth in engagement, membership, and non-dues revenue. The role will create digital and partner advertising exposure for the products assigned with the goals of driving revenue and membership.

The Manager, Demand Gen Marketing maintains a strong focus on execution while also driving mission-critical strategies to expand our reach among informatics professionals through our community, products, and programs. This role works in close partnership with the Product Strategy, Education, Membership and MarCom teams.

Here’s how we anticipate you’ll use your time: 25% Demand Generation Strategy, 65% Campaign and Engagement Execution, and 10% Relationship Management/Strategic Partnerships.

Based on the duties described below, this is a full-time, exempt, fully remote position. This position reports to the Vice President of Marketing & Communications.

Dimensions

This position has no direct reports.

This position has no budget authority.

Nature and Scope

The Manager, Demand Gen Marketing, plays a pivotal role in driving AMIA’s growth through strategic and tactical execution of demand generation initiatives. This position leads the development and implementation of multi-channel marketing campaigns to increase engagement, membership, and non-dues revenue. Working cross-functionally with Product Strategy, Education, and MarCom teams, the role ensures alignment of marketing efforts with organizational goals. It requires a balance of strategic thinking, hands-on execution, and data-driven decision-making to expand AMIA’s reach and impact.

Principle Accountabilities

• Architect Demand Gen Strategy: You’ll be the lead strategist for growing the size and engagement of AMIA’s member and non-member audiences, using your mastery of digital and social advertising as well as innovative, cross-organizational promotions to drive awareness of AMIA’s organization and products. You’ll be a student of these audiences, learn their needs and behaviors, and find ways to get them more engaged.
• Manage Digital and Social Advertising Programs: You are our in-house digital marketing expert and lead owner of these tactics. You plan, execute, manage, and measure digital and paid social advertising campaigns, ensuring optimal performance and alignment with overall marketing objectives and budgets. Own channel strategy and execution for email (HubSpot), paid social (especially LinkedIn), paid search, web ads, display, direct mail, and other channels assigned, working with related vendors where present.
• Oversee Engagement Scoring and Campaign Reporting: You ensure execution of the model, routinely analyze results by campaign, populations, and more. Proactively share insights across the organization for program and product development and tactic improvements.
• Drive Collaborative Marketing Partnerships: Establish and maintain advertising partnerships with compatible organizations and institutions to grow AMIA’s brand reach and overall marketing results.

Team and Company-Wide Responsibilities

• • Works to resolve conflict directly, quickly, completely, and be able to give and take criticism constructively.
  • Communicates clearly in one-on-one meetings and team meetings.
  • Communicates clearly in writing by being clear, concise, well organized, and carefully proofread.
  • Communicate deadlines with lead time for the team.
  • Offer solutions or other options to improve current systems when identifying issues or presenting problems.
  • Deliver a high level of customer service for internal as well as external customers.

Qualifications and Skills

• Bachelor’s degree and/or a minimum of five years of experience in demand gen marketing or related field. Experience in marketing professional education or association membership is highly relevant.
• Proven expertise in managing digital and paid social advertising campaigns with portfolio results to share. Must be able to conceptualize, build, deploy, and measure these campaigns independently in each platform.
• Work collaboratively with teams throughout the organization, offering subject matter expertise relevant to your role, focusing on team wins
• Demonstrated experience owning the planning and execution of campaign tactics, ensuring on time, on-budget, error-free deliverables
• Demonstrated ability to aggregate and analyze data for market impact, and revenue signals. Demonstrate ability to course correct as needed based on campaign results.
• Strong technical skills, including Monday.com (project management), Confluence (documentation, collaboration), GA4, Google Ads Management, social media platforms including paid ads, and HubSpot (or similar marketing automation platform).
• Strong analytical and problem-solving skills.

Travel Requirements

Must be able to travel 7-10 days per year.

Qualified candidates will be contacted for interviews. No telephone calls will be accepted.

At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

2025 Full Time Benefits

Benefits Effective the 1st day of the month following hire.

• 35‐hour work week

Health Insurance (DC Health Link)

• AMIA pays 100% of the premium for employee coverage up to the equivalent of the CareFirst Blue Choice Advantage Gold 800 (POS) plan; if an employee chooses a more expensive plan, they pay the difference in premium.

Dental Insurance (Guardian)

• The Guardian Insurance Company – through DentalGuard Preferred network of providers; 2 options to choose from
• AMIA pays 100% of the premium for employee‐only (individual) coverage; if employee chooses dependent coverage, employee pays the premium difference.

Vision (Guardian)

• Uses the VSP network of providers administered through The Guardian Insurance Company.
• AMIA pays 100% of the premium for employee‐only (individual) coverage, if employee chooses dependent coverage, employee pays the premium difference.

Life Insurance/AD&D (Guardian)

• The Guardian Insurance Company – benefit is one and one‐half times annual salary up to

$200,000

• AMIA pays the premium

Long‐Term Disability Insurance (Guardian)

• The Guardian Insurance Company
• AMIA pays the premium

Short‐Term Disability Insurance (Guardian)

• The Guardian Insurance Company
• AMIA pays the premium

Retirement – 100% vesting in the American Medical Informatics Association 401(k) Plan

• AMIA makes a pre‐tax safe harbor contribution (3% of bimonthly salary) on behalf of employees.
• Match: if employee defers up to 6% of their salary, AMIA will match the employee’s contribution up to 6% (pre‐tax).
• Pre‐tax and Roth options for employee’s elective deferral is available.

Section 125 Cafeteria Plan (PayChex) – Flexible spending account

• Employees are eligible to enroll when hired, after a one‐month service requirement; or wait until calendar year open enrollment. Per‐pay amounts are deducted on a pre‐taxbasis for use during the plan the year (only) for medical or dependent care expenses.

Aflac

• Aflac plans are voluntary; employees pay 100% of the premium(s) deducted from paychecks therefore policies are portable.

Annual Leave

• Accrued at the rate based on employee completed years of service and percentage of full-time hours. (8.75 hours per month/105 hours per year (15 days total)

Sick Leave

• Accrued at the rate of 1 day (7 hours)per month (12 days per year).
• Carried over from year to year with a maximum of 24 days.

Personal Day

• 1 day per calendar year. Does not rollover.

Paid Holidays

• New Years
• Martin Luther King,Jr. Day
• Presidents’ Day
• Memorial Day
• Juneteenth
• July 4th Independence Day
• Labor Day
• Columbus Day
• Veterans Day
• Thanksgiving and day after
• Christmas
• Christmas Eve
• Winter Holiday (Week days between Christmas and New Years Day.)