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Community Question | Should You Use Your Personal Social Media Accounts To Advocate For Your Organization?

A shot of apps on a smartphone.

When it comes to social media, many of us try to keep our personal and professional accounts separate. But what happens when your organization wants you to ignore that separation? Over at Ask A Manager, a reader wonders if it’s fair that her employer asks staff members to share a promotion through their personal social media accounts:

"I work at a women’s magazine. We have a lot of advertiser promotions that we feature on our social media outlets (Facebook/Twitter/Pinterest). I have been asked numerous times to post these on my personal social media accounts to garner more eyeballs. This is something I don’t feel comfortable with, but am looked down upon for not doing so, as I’m not going out of my way to promote the brand.

Should employees be pressured to do this type of promotion? What are appropriate boundaries?Æ

Consulting a friend who is a social media professional, Alison responds that these kinds of requests are bothersome and it’s fair to reinforce your boundaries. At the same time, if you have a social media role or even a large following or brand online, then the requests aren’t totally inappropriate and you should expect to share your organization’s work on your personal platforms.

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