Erwin and Muir Public Affairs and Political Consulting

Oakland, CA |
Joined in July 2012

About Us


When you hire Erwin and Muir you will work directly with two consultants who have a combined 25 years of experience, not passed off to a firm’s associate. You’ll be assured that we create the campaign strategy, write and design the mail, create and manage the field program, and serve as media spokespersons. We put our experience to work for you. As your campaign consultants, we will create a winning strategy and help you implement it. Your winning strategy will include among many components:

  • Creative, effective direct mail and other media
  • A numbers-driven field plan
  • Earned and paid media programs
  • A campaign schedule that will keep you on message and on strategy


We excel at grassroots mobilizing for candidate, ballot initiative, charter amendment qualification, GOTV (get-out-the-vote), and vote-by-mail campaigns. We know how to harness the energy that surrounds a candidate or issue and move it in the right direction with a message to inspire action, solid planning, structure, persistence, attention to detail, and an understanding of the latest information technology.

Our record includes London Breed for Supervisor 2012, Yes on Prop B, the San Francisco Parks Bond 2012 , Yes on Prop B, the San Francisco Street Bond 2011, Yes on Prop G, SF Muni Reform 2010, SF District Attorney George Gascon, John Garamendi for Congress 2009 and 2012, San Francisco Supervisor Scott Wiener 2010, San Francisco Supervisor Carmen Chu 2010, San Francisco Supervisor Sean Elsbernd 2008, Tom McInerney for San Anselmo Town Council, 2009, and Noreen Evans for State Assembly 2004, . In each of these campaigns, a strong, targeted and on-schedule field program was one of the primary keys to success.


Erwin and Muir creates direct mail pieces that are specific to the candidate or issue at hand, and places an emphasis on strong, quality images that grab readers’ attention and convey the message quickly and clearly.

A campaign has about two seconds to grab a voter’s attention. That’s why we work to produce unique, creative, eye-catching mail that provides voters with the information they need to make an informed choice on Election Day.

Each candidate or issue is different. We don’t produce cookie-cutter mail or recycle old pieces. We work with the entire campaign team to determine the message and deliver it in a compelling and effective way. If the voter only reads a headline, the message is clear. If he or she would like more information, it’s at his or her fingertips.

We have written and produced direct mail for candidates and clients locally and nationwide, including incumbents and first-time candidates. Our portfolio includes direct mail and vote-by-mail pieces on behalf of candidates for president, senate, congress, assembly, supervisor and city council. We have also produced direct mail for public affairs clients to help build community support for specific issues.


We have created, advised and managed communications and public affairs campaigns for non-profit organizations, Fortune 500 companies, school districts, labor unions and trade associations.

Is your organization facing a challenge that can be overcome by mobilizing its members and persuading community members, local leaders, elected officials or other decision makers? Erwin and Muir will design a public affairs program and strategy that will make elected and appointed officials take notice on your issues and listen to your concerns.

Are you trying to change or mobilize neighborhood opinion to support or oppose a specific project or issue? We have extensive experience in successfully organizing communities to ensure their voice is heard through direct testimony, the media, and written communications.

How do we achieve results for our clients? Through a strategic campaign that is designed to meet the specific needs of the issue at hand and through our network of relationships with elected officials, key decision makers and community leaders.

We will work with you to create a solution through solid analysis, strategy and management. The public affairs plan is tailored to your unique situation and may include meetings with key elected officials and community leaders, a grassroots field campaign of face-to-face contact and phoning, a targeted direct mail and billboard program to get your message out, and a targeted paid and earned media plan that will help communicate your message.


When you hire Erwin and Muir you will work directly with two consultants who have a combined 25 years of experience, not passed off to a firm’s associate. You’ll be assured that we create the campaign strategy…

Issue Areas Include

  • Civic Engagement
  • Media
  • Policy


  • 337 17th Street, Oakland, CA 94612, United States

Join Idealist

Sign up today to save your favorite organizations and get email alerts when new ones are posted.